Unati Gwija says this year’s Samas edition will celebrate South African music while boosting tourism and economic growth in the North West.
THE South African Music Awards (Sama32) will reveal its nominees on Thursday, 25 June 2026.
The announcement will take place through a hybrid ceremony, bringing together artists, industry leaders, partners, media and music lovers, both in person and virtually.
Samas spokeswoman Unati Gwija said the hybrid format will ensure wider participation from across the country and beyond.
“The nomination announcement on 25 June will unveil the artists, albums, producers, composers and industry professionals who have distinguished themselves through outstanding musical achievement during the eligibility period.
“The event will offer audiences both physical and digital access, ensuring broad participation and engagement from stakeholders throughout South Africa and beyond,” Unati said.
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Dubbed the “Homecoming Edition”, Sama32 will be hosted in the North West on 15 August 2026.
Unati said the nomination announcement represents an important moment on the country’s music calendar.
She said the return to the North West is also aimed at boosting tourism and local economic activity.
“The Homecoming Edition represents more than an awards ceremony. It’s a celebration of South African creativity, resilience and innovation.
“By returning to the North West province, we’re creating opportunities to showcase the region’s tourism attractions, cultural assets and economic potential while honouring the remarkable achievements of our musicians.
“The partnership with the North West province aligns with broader efforts to position music and cultural events as drivers of local economic development, job creation, destination marketing and community pride. Through the Homecoming Edition, Sama32 aims to strengthen the connection between music, heritage, tourism and sustainable growth,” Unati added.