Altruist has opened a waitlist for early access to its artificial intelligence-powered financial planning feature within Hazel, its AI platform.
The company declined to say how many advisors have signed up for the waitlist, but Ken Vincent, head of business at Hazel, said the firm will onboard a cohort of firms in the next few weeks. That group will receive a white-glove onboarding and configuration experience, and Altruist will catalog their feedback to make last-minute adjustments before a general launch, which is expected in August.
Creating a comprehensive and customized financial plan can typically take about 18 hours to build, Vincent said. But this tool takes a couple of minutes.
It combines client insights with deep analysis of their financial documents to create a comprehensive financial plan, Vincent said.
“It presents these advisors with an interactive, customizable experience that transforms client meetings from presentations into live, more educational planning conversations,” Vincent said.
Vincent said the financial planning tool will be priced similarly to its tax planning capability, released in February. As a standalone product, Hazel Admin AI is available for $50 per seat per month; it costs $125 a seat per month with tax planning.
Hazel is custodian-agnostic, meaning advisors do not have to custody with Altruist to use the platform.
This follows news in February of the launch of Hazel’s AI tax planning agent, which caused a selloff in legacy financial services stocks amid fears the business could be at risk from automated advice.
“All of our tools are built for advisors so that they can serve more clients better; they’re not designed to replace the advisor,” said Altruist CEO Jason Wenk. “Advisors that are using amazing tools that allow them to serve more people do better work for those people, that’s a net good thing. The challenge, of course, if you’re a big public company is, if those people leave because they want to use these better tools and they take their clients elsewhere, that’s the net negative for those platforms. It’s not that AI itself is replacing the work they’re doing.”
In March, speaking at FutureProof Citywide, Wenk said Altruist would roll out a new AI agent every quarter this year. He declined to provide exact details of Hazel’s next AI agent.