NZ Muscle recall: Multiple creatine products pulled from shelves, Food Safety NZ investigating social media complaints

NZ Muscle

NZ Muscle Creatine (Unflavoured) (200g) Date mark: B/B JUN27NZ Muscle Creatine (Unflavoured) (500g) Date mark: B/B JUN27NZ Muscle Creatine (Unflavoured) (1kg) Date mark: B/B JUN27

No Brand

No Brand Creatine Monohydrate 200g, Date mark: B/B JUN27No Brand Creatine Monohydrate 500g, Date mark: B/B JUN27No Brand Creatine Monohydrate 1kg, Date mark: B/B JUN27

The affected products have been removed from store shelves, but a small quantity was also sent to Australia as personal imports.

New Zealand Food Safety has not been alerted to any allergic reactions associated with the product.

Anyone who has consumed any of the affected batches and is concerned about their health is advised to contact a health professional or call Healthline on 0800 611 116 for free advice.

The two products may contain an undeclared milk allergen. Photo / MPI

“Food safety officers are investigating NZ Muscle following complaints. Our focus right now is to ensure that consumers are protected and affected product is efficiently removed from the supply chain,” Inglis said.

“As is our usual practice, we will work with the company to understand how the problem occurred and prevent its recurrence. We will also be looking at other allegations made about this business.”

Earlier this week, NZ Muscle removed several key products from sale after finding they had “non-compliant packing”, prompted by a YouTube video that raised concerns about the company’s labelling processes.

Inglis said Food Safety New Zealand is continuing to investigate a number of other social media complaints about the brand.

“As this is an ongoing matter, we are unable to go into detail about this work at this stage,” he said.

“Where we identify issues, we will take necessary action to protect consumers.”