KUALA LUMPUR (July 3): Affin Bank Bhd (KL:AFFIN) on Friday named Doreen Choo as the head of its wealth and asset management arm effective July 1, 2026.
Choo, the former chief investment officer of Eastspring Investments Bhd, reports to the president’s office as senior managing director, the bank said in a statement. She will be working to merge the newly acquired Pheim Asset Management Sdn Bhd and lead transformation initiatives, Affin Bank said.
“Her appointment strengthens our wealth and asset management franchise as we integrate Affin Pheim into the group,” said president Datuk Wan Razly Abdullah.
The appointment confirms The Edge Malaysia’s report on June 12.
Affin Bank is reorganising itself as the bank looks to ramp up its wealth management capabilities and boost fee-based income. The lender completed its RM50 million cash acquisition of Pheim on April 22, which marked its re-entry into the asset management space.
The bank had previously held a 63% stake in Affin Hwang Asset Management Bhd, but sold the business for a hefty RM1.2 billion in July 2022 as it needed capital to grow the bank’s business further.
“As we continue to scale capabilities and capture greater market share, the objective is to deliver sophisticated, institutional-grade wealth solutions across the entire network,” Razly added.
Trained as an economist, Choo started at accounting firm PricewaterhouseCoopers. She moved in 2005 to CIMB-Principal Asset Management Bhd, now known as Principal Asset Management Bhd, where she spent 14 years and last served as head of equities for Malaysia, according to her LinkedIn profile.
She joined Eastspring in 2018 before leaving in February 2025.
All in all, she brings more than 20 years of experience in the asset management industry, with expertise in business transformation, investment management and organisational development across established financial institutions.