Head judge Karen Williams said the couple embodied everything the national ambassador role represented.
“They chased a dream, worked their way from sharemilking into farm ownership and then built the business they have today,” she said.
“Their story gives hope to others that this pathway is still possible.”
Williams said the couple’s greatest strength was the way they complemented each other, describing Tony as someone prepared to challenge conventional thinking, embrace new technology and ask; “Why not?”.
“But every great idea needs someone who can turn it into a sustainable reality, and that’s where Michelle is exceptional.
“She brings a calm, considered approach and has a simple rule that new ideas sit for three days before any decisions are made.
“Together they create a really balanced partnership.”
Williams added that Michelle also stood out as a leader in her own right.
“She’s stepped into leadership roles that help shape the wider sector, including serving on Southland’s Regional Forum to help guide freshwater management.
“She’s prepared to tackle the crunchy issues, ask difficult questions and be part of finding practical solutions.”
The couple are big believers in sharing ideas and telling their story, hosting farmers from around New Zealand, as well as international visitors, students and community groups.
What also appealed to the judges was how relatable the couple and their farming business were, and their strong involvement in their community.
Williams said the judges were also impressed that the couple’s success had not come at the expense of their environment or community.
“They’ve also shown you don’t need to have thousands of hectares to be a national winner.”
As the 2026 National Ambassadors for Sustainable Farming and Growing, Michelle and Tony will spend the coming year representing the New Zealand Farm Environment Trust programme, sharing their farming journey and encouraging others to celebrate continuous improvement and environmental stewardship.
Michelle and Tony Roberts run Merino Downs, a deer farming and dairy grazing operation, in Gore. Photo / NZ Farm Environment Trust, Alan Gibson
At a glance: Michelle and Tony Roberts
Farm
Top Deck Trading, Merino Downs, Gore.
Farming system
Specialist deer unit producing velvet and trophy bucks alongside intensive dairy heifer grazing and a small sheep flock
Background
Moved to West Otago in 1995 to begin sharemilking before purchasing their own dairy farm
Property
Two neighbouring farms combined into a 269ha operation, purchased in 2017.
Livestock
667 red deer, 635 fallow deer, 220 rising one-year-old dairy heifers and 35 sheep
Infrastructure upgrades
Deer fencing installed, expanded laneway network, upgraded cattle water scheme, installation of covered deer troughs to improve drinking water quality, transformation of woolshed and covered yards into a deer handling facility with additional outdoor yards.
Environmental focus
Biodiversity corridors, retirement of wetlands and marginal land, improved water quality and enhanced biodiversity
Animal performance
Strong focus on genetics and animal health to maximise deer performance.
Innovation
Among the first to trial Nedap SmartTags on deer, using dairy technology to monitor rumination, activity and heat detection to support their embryo transfer programme.
Succession
Daughter Kate Roberts and her partner Mark Lieshout are now part of the business as part of a long-term succession plan.