KDAO-FM Eldora, IA has rebranded as “Rewind 93,” replacing its soft rock format with a playlist centered on 1990s pop and rock while launching a broader effort to expand local programming and digital offerings.
The format change is the first major initiative since OnTheGoMedia assumed management of the station under a local marketing agreement on May 1. Along with a new logo, the station has adopted the slogan “Push Play on Local” as it positions itself as both a music outlet and a stronger source for community news and information.
The new format features a mix of 90s hits from artists including Matchbox Twenty, Sheryl Crow, Alanis Morissette and Goo Goo Dolls. The station says the playlist is designed to appeal to adults ranging from their mid-20s through their upper 50s, targeting parents and grandparents while providing advertisers access to a broad consumer audience across the Eldora, Marshalltown and Grundy Center markets.
Beyond the music, KDAO plans to increase its local content as part of the RadioOnTheGo News and Sports network. The station says listeners will hear expanded weather forecasts, hourly local newscasts during key listening periods and continued coverage of area high school sports, with additional programming announcements planned.
“We are incredibly excited to introduce Rewind 93 to our listeners, but this transition is about much more than a new music format,” OnTheGoMedia President Shawn Dietz said. “By bringing KDAO-FM into the RadioOnTheGo network, we are doubling down on local news, sports, and weather. Our goal is to keep our audience informed as well as entertained and engaged, while providing advertising clients valuable access to that audience.”
The company also plans to expand KDAO’s digital presence with a dedicated online stream, integration into the RadioOnTheGo mobile app, locally produced podcasts and a redesigned KDAO.com website. The changes are expected to roll out in phases over the coming months.