“We know our chocolate lovers enjoy seeing us push into new flavour territory, particularly with our limited editions,” said Whittaker’s chief marketing officer, Soraya Cottin.
Whittaker’s is releasing a new chocolate block flavour inspired by Tip Top’s iconic Goody Goody Gum Drops ice cream. Photo / Whittaker’s
“Gumdrop Block has got to be Whittaker’s at its most playful. It’s a flavour that’s a little unexpected, very nostalgic, and unlike anything we’ve released before.”
Tip Top first released the ice cream flavour in 1983 but made the surprising decision to discontinue its two-litre tubs in 2022, citing “significant cost pressures” on milk and cream through the Covid-19 years.
Fallout over the move – which also saw Cookies and Cream shelved – soon followed, with the company’s justification falling flat with many loyal fans.
Tip Top later revived the flavour in its smaller 1.2L tub, although at a premium price, prompting many social media users to accuse the company of “shrinkflation”.
Rival brand Much Moore’s has continued producing a two-litre version of the flavour.
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