Hyperlocal fresh staples startup Anmasa has raised Rs 30 crore ($3.15 million) in a seed funding round led by Fireside Ventures, with participation from Blume Ventures, existing investors, and select HNIs. The round takes the company’s total capital raised to Rs 47 crore (approximately $5 million).
Prior to this, the Gurugram-based startup had raised $1.1 million in a pre-seed funding round co-led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, along with participation from other angel investors, in August last year.
The proceeds will be used to expand into new cities, set up additional manufacturing hubs, strengthen technology infrastructure, hire senior talent, and enhance product personalisation, Anmasa said in a press release.
Founded in 2023 by Yatish Talvadia and Shailendra Upadhyay, Anmasa manufactures and delivers fresh flour, wood-pressed oils, and spices through neighbourhood micro-factories. The company operates on a hyperlocal model with deliveries within 90 minutes.
According to the company, its neighbourhood micro-manufacturing stores prepare stone-ground flour, wood-pressed oils, and freshly milled spices in small batches only after an order is placed. Anmasa claims the model has driven 23x growth over the past 12 months across Gurugram and Noida.
The startup says its outlets also function as micro-factories, experience centres, and fulfilment hubs, allowing customers to see staples being prepared after placing an order. It offers more than 30 varieties of grains, millets, and seeds, enabling customers to create customised multigrain blends and choose grind textures for regional cuisines such as luchi, poori, and bhakri.
According to the company, around 70% of its direct-to-consumer revenue comes from repeat customers, with the highest-value cohorts spending more than Rs 5,000 per month. It also claims that most of its stores have achieved positive store-level EBITDA.