Some of the latest beauty launches complement one another perfectly to create the ideal summer routine. As intense sunlight and heat dry out the skin, the morning ritual begins with ceramide-infused gummy rings that support the skin barrier.

When it comes to summer makeup, the focus shifts entirely to the lips. During the day, we enhance their natural volume with an innovative peptide-infused LV pencil, while viral NYX gloss combinations deliver that signature juicy summer shine in the spirit of playful Y2K aesthetics. Rounded off with the liquid luxury of Amouage’s new fragrance, which evokes distant ocean horizons, this summer day ends perfectly with overnight regeneration.

After sun exposure and heat, we soothe and deeply restore the skin before bed with Augustinus Bader’s new advanced cica cream. The result is a minimalist yet exceptionally powerful summer routine that delivers maximum glow and complete regeneration.

The most exciting news from the worlds of wellness and beauty
Paris Hilton returns as the “Gloss Boss” in NYX Professional Makeup’s new Y2K campaign

Courtesy of NYX

Global beauty brand NYX Professional Makeup has launched the second instalment of its viral “If You NYX, You Know” campaign, once again placing global icon Paris Hilton centre stage. The new campaign celebrates the impressive milestone of more than one billion lip combinations created worldwide. Set in a playful pink NYX Diner inspired by early 2000s Y2K aesthetics, it sees Paris Hilton serving cult favourites such as Butter Gloss and Fat Oil Lip Drip in her role as the “Gloss Boss”.

Joining Paris as stars of the new campaign are pop singer Normani, Brazilian model Gabriela Moura, influential beauty creator Yusur Al-khalidi and Love Island UK winner Toni Laites. The campaign once again confirms the brand’s status as one that combines professional quality with accessible prices, while the products are available online and at selected dm and BIPA stores.

Fragrance house Amouage launches Elsewhere, a new luxury scent inspired by the legend of Sinbad

Courtesy of Amouage

Prestigious Omani high perfumery house Amouage has announced the global launch of its new fragrance Elsewhere, an olfactory gem celebrating the magic and adventures of the legendary sailor Sinbad. It is the same acclaimed composition that premiered in 2025 under the name Sindbad, created exclusively for the Royal Opera House Muscat’s first original opera. Due to copyright restrictions outside Oman, the fragrance has now been renamed Elsewhere, symbolising Sinbad’s journey to distant, unexplored lands. The creation is the work of renowned perfumer Pierre Negrin, who succeeded in translating the quest for the “scent of life” into a distinctive woody, spicy and amber composition.

What makes Elsewhere exceptional is the rigorous ageing process used for the Essences collection. The perfume concentrate, at a high concentration of 30% essence de parfum, is infused for six months with pieces of Australian sandalwood, while the alcohol used for dilution is aged for six months in handcrafted French oak barrels. This process gives the fragrance a unique, refined patina. “We always want to be transparent with our customers: Elsewhere and Sindbad are the same fragrance. The new name has given the story a universal dimension, as though Sinbad had truly travelled ‘elsewhere’,” said Renaud Salmon, the brand’s creative director. The fragrance comes in the signature luxurious Essences bottle, embossed with desert dunes that form the Amouage crest when viewed from above. The blue label symbolises the world’s oceans, while the box features abstract artwork by designer Louise Mertens. Elsewhere has been available worldwide since July 2026, with a recommended retail price of EUR 430 for 100 ml.

Louis Vuitton Beauty launches LV Crayon under the creative direction of legendary Pat McGrath

Courtesy of LV Beauty

Created under the direction of makeup icon Pat McGrath, the new Louis Vuitton Beauty LV Crayon arrives as the ultimate luxury accessory. Recognisable by its charming design in the shape of the iconic monogram flower, this innovative lip-lining product is infused with peptides for an instant plumping effect and enriched with long-lasting pigments. The collection features ten dramatic and sophisticated shades, ranging from the warm 190 Beige Atlas, inspired by the patina of antique maps, to the deep burgundy 896 Monogram Rouge. They were created for viral looks such as McGrath’s legendary, romantically blurred “Blur Illusion” lip or a nostalgic return to the glamorous 1990s with the perfect nude lip line.

Wellness brand Lemme launches Skin Firming & Hydrating Gummy Rings

Courtesy of Lemme

The summer months call for a shift towards smarter, more minimalist beauty rituals that transform the skin’s texture without feeling heavy on the face. That is why Lemme, the wellness brand co-founded by Kourtney Kardashian Barker, has introduced the ideal addition to your warm-weather routine in the form of Skin Firming & Hydrating Gummy Rings. With their refreshing tropical fruit flavour, these innovative gummy rings act as a hydrating shield, nourishing dehydrated, sun-kissed skin from within. The secret lies in the patented Ceramosides™ extract, the world’s most extensively researched ceramides, which work in synergy with hyaluronic acid and sea buckthorn to lock in moisture deep within the skin. The formula is further enhanced with an antioxidant cocktail of vitamins C and E to effectively restore elasticity and natural radiance to a compromised skin barrier.

Augustinus Bader launches the new The Overnight Restorative Cream

Courtesy of Augustinus Bader

Cult luxury brand Augustinus Bader, founded by biomedical scientist Professor Augustinus Bader, has unveiled its latest innovation, The Overnight Restorative Cream, a rich night cream designed to work in sync with the skin’s natural circadian rhythm. This advanced formula uses patented TFC8 technology and is further enriched with soothing cica and a gentle vitamin A derivative, retinyl palmitate, to target cellular renewal and increase skin density during sleep. Unlike heavy nighttime products, the cream has a rich yet exceptionally breathable texture that is also suitable for acne-prone skin. It is clinically proven to reduce redness and successfully alleviate the side effects of retinoids.

L’Oréal and OpenAI join forces, entrusting artificial intelligence with creating your beauty routine

Courtesy of L’Oréal

The L’Oréal Group has officially ushered the beauty industry into the high-tech era by announcing a strategic partnership with OpenAI, the creator of ChatGPT, with the aim of completely transforming the customer experience through AI. The collaboration will bring consumers personalised AI agents, with Maybelline New York set to offer virtual makeup try-ons in real time directly through ChatGPT using ModiFace technology. At the same time, L’Oréal is using the advanced GPT-Rosalind scientific model to map the skin microbiome and accelerate the development of natural skincare for La Roche-Posay. Drawing on 116 years of scientific expertise distilled into an “AI brain”, L’Oréal has also launched advanced digital advisers such as Beauty Genius, which users can chat with on WhatsApp, and Noli, a smart assistant that turns skin analysis into the ideal personalised routine by freely combining products from different brands.