Whether you’re trying to move more, sleep better or simply keep a closer eye on what your body is doing, a smartwatch is one of the more practical purchases you can make. And when it comes to smartwatches, it’s hard to beat the Apple Watch Series 11. It’s CNET’s top pick for the best smartwatch of 2026 and has that classic Apple style, advanced health tracking and great battery life. Since these premium upgrades add a bit to the price, we did the digging to find you the best deals out there. Right now, you can score one for $100 off, and you can save even more if you have an older device to trade in.
With a new generation of Apple Watch expected in September, our shopping experts are keeping this page updated with the best deals as they surface: retail discounts, carrier perks and everything in between. Already know you want something different? We also have roundups for the budget-friendly Apple Watch SE 3 and the rugged Ultra 3.
Buying a new Apple iPhone 17? Check out the best iPhone 17 deals and accessories like the AirPods Pro 3.
Apple Watch Series 11 deals
Amazon has knocked $100 off nearly every Apple Watch Series 11 configuration, bringing the starting price down to just $299.
Most of these discounts are offered directly by Amazon, but we recommend avoiding a handful of third-party deals. Be sure to double-check that your chosen configuration is being sold and shipped by Amazon before you buy.
Walmart is currently offering $100 off multiple Apple Watch Series 11 configurations. That drops the starting price for the 42mm model to $299 and the 46mm model to $329. Plus, cellular configurations are also discounted.
Keep in mind, not every model is discounted, so double-check that the one you want is on sale before ordering.
Your purchase also includes three free months of Apple TV, News Plus and Fitness Plus, as well as four free months of Apple Music and Arcade.
You won’t find any discounts on the Watch Series 11 at Best Buy right now. But if you have an older watch to trade in, you can take advantage of the retailer’s trade-in program. You might find some offers from third-party sellers, but they can be unreliable, so be sure to confirm before you checkout.
$499 (save with trade-in)
Target is offering $99 off the Apple Watch Series 11, bringing the price down to $300. You also get 5% off when you purchase with a Target Circle Card.*
$300 (save $99, 5% with Target Circle Card)
The Apple Watch Series 11 is available for $499 at Adorama. You can save 5% with the Adorama Edge Card*. Stock is thin, however.
$499 (save 5% with the Adorama Edge Card)
The Apple Watch Series 11 starts at $399. Apple also offers a trade-in credit between $30 and $305 for qualifying devices. Additionally, customers who use an Apple Card* receive 3% back on their purchases. New buyers will enjoy extra benefits, like three free months of Apple Music for ad-free listening and three free months of Apple Fitness Plus, featuring a range of workouts, including HIIT and meditation.
From $399 (save up to $305 with trade‑in, plus 3% daily cash back)
Verizon customers who have or switch to any plan can trade in their old smartwatch for up to $300 off the new Apple Watch Series 11. That gets you the watch for free, with discounts being applied as bill credits over 36 months.
$500 (save up to $300 with trade-in)
AT&T doesn’t have any other active offer, but you can still save if you have an older device to trade in for credits. You can also switch to a new line and get $200 off. You’ll receive the discount as bill credits. If you opt for the AT&T Points Plus Card*, you can earn $200 as a welcome bonus along with bill discounts and more.
$500 (save $200 with new line)
T-Mobile customers adding a new Watch Plan Plus line will save $300 over 24 months.
T-Mobile is also offering $300 off when you buy two and activate at least one new line of service. Worth noting that most configurations are out of stock right now.
$500 (save $300 with new line)
How much does the Apple Watch Series 11 cost?
Series 11 watches start at $399 for the 42mm model, and you can upgrade to the larger 46mm model for $429. It’s an extra $100 to add cellular connectivity.
What colors does the Apple Watch Series 11 come in?
The Series 11 comes in jet black, silver, rose gold and space gray.
Should I upgrade to the Apple Watch Series 11?
Our in-depth review of the Apple Watch Series 11 can help you decide. General advice holds, and if you have an older Apple Watch, upgrading could offer significant improvements. If you have a relatively newer smartwatch, compare the features of both to see if the upgrade is worth it.
If you’re in the market for a different model, our roundup of the best Apple Watch deals includes sales on the Apple Watch Ultra 3 and SE 3, as well as older models like the Series 10 and more.
Switching to an Android smartwatch? We’ve found plenty of Samsung Galaxy Watch deals and Google Pixel Watch deals are available as well.
*All information about the Apple Card, AT&T Points Plus Card, Adorama Edge Card and Target Circle Card has been collected independently by CNET and has not been reviewed by the issuer.
Adrian is a deals writer on the Commerce team at CNET. With a love of books, entertainment, travel, tabletop games and, yes, even fandom, they can often be found at concerts, RenFest, Dragon Con or at home binge-watching everything from new hits to classics. After graduating from Kennesaw State with a BA in English and Professional Writing, Adrian had a short gig in casting, followed by a long stint teaching English lit, theater and film, before transitioning into commerce writing in 2021. Adrian enjoys sharing insights and favorite finds with their readers.
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