However, a recent report showed illegal dumping volumes in the first six months of 2026 were about half the amount in the same period a year earlier after the action plan began.
The plan identified complaint locations to increase signage, surveillance and infringement notices in popular dumping areas.
Waste solutions manager Luke Knight said 79 infringements had been issued so far this year, compared with 28 for all of 2025.
Knight said the plan initially targeted outside the city transfer station gates, where about 90% of illegal dumping occurred.
A large portion of the rubbish included illegally dumped household rubbish bags with the required rubbish stickers on them, left outside the gates after hours.
“Measures introduced included new signage, video surveillance and infringement notices. We also work closely with our contractor to ensure waste is removed promptly and to identify when and where illegal dumping occurs.”
In recent months, residents raised concerns about rubbish dumping at iconic local surf beach Makorori and a consultation was sparked for an overnight closure for the popular Kaiti Hill/Titirangi Maunga to prevent dumping.
At an Environment and Communities Committee meeting this month, councillor Larry Foster said residents had frequently complained about dumping on Centennial Drive, known to locals as the “Mad Mile”.
Councillor Sam Gibson requested a report separating dumping data to identify how much rubbish was dumped at the Mad Mile.
In a statement, Knight said as volumes decreased at the transfer station, the council’s focus would expand to the site.
“Centennial Marine Drive remains a challenging location due to its length and the number of access points, which can make it difficult to identify offenders and install effective surveillance.
“We continue to assess additional measures to reduce dumping there, while our contractor carries out regular clean-ups.”
The council was continuing community education to help residents understand disposal options and further reduce clean-up costs.
“By helping residents better understand their options, we aim to reduce illegal dumping and protect the environment across Tairāwhiti.”
He encouraged residents to dispose of metal at metal recycling facilities and plastic at the city transfer station for free.
LDR is local body journalism co-funded by RNZ and NZ On Air.