The Viva Guest Edit: NZFW, presented by Zeekr, hands over the reins to industry insiders who are taking over Viva this week. They’ll be sharing their thoughts, experiences and opinions as they take part in the biggest week in NZ fashion.
Today, we welcome model Alex Cater to the Guest
Edit chair. Signed to 62 Management in June, Cater quickly booked 10 shows at this year’s Fashion Week, which agent Arnika Tamatoa says is “an incredible achievement for such a new face to the industry”.
Cater spoke with Viva’s Ashleigh Cometti from the Northern Club after appearing in Claudia Li’s Wednesday show. It’s a welcome return for Cater – Li’s 2025 show was her first NZFW booking.
Alex Cater during NZ Fashion Week Kahuria’s opening night show. Photo / Dean Purcell
Ashleigh Cometti: What was the energy like backstage before Claudia Li’s show?
Alex Cater: When you’re backstage, it’s so exciting to finally see everyone in their looks and the whole show coming together. The energy is always super hype, with some controlled chaos and nerves. Before you know it, it’s all over.
As one of NZFW’s most in-demand models, which show are you most excited about?
I’m walking in 10 shows this year – the opening show, Juliette Hogan, Khadi beyond borders, The Studio, Claudia Li, Future of Fashion, Kāhui Collective, Zambesi, The Iconic and Viva Greatest Hits. Each show brings such a unique energy and style that I can’t help but be excited for all of them. Claudia Li last year was the first NZ Fashion Week show I walked for. I’m super excited to be back, and I adore the garments.
Alex Cater on the runway at the Juliette Hogan NZ Fashion Week show Photo / Corey Fleming
What’s something you wish you knew at the start of your career that you know now?
I first started modelling when I was 19. To me, modelling was such an important journey for my creative expression and confidence and if I could go back in time I would tell myself to not be afraid to go out there and be a little bit different and weird, you know?
What beauty or wellness rituals do you follow before NZFW and throughout the week to ensure you’re feeling your best?
Leading up to fashion week, I try to take really good care of my skin. I keep my routine really simple and hydrating, and wear sunscreen, always. Throughout the week and between shows, I’m always listening to music that keeps my energy levels high. Love some house, techno, 90s RnB and Charli xcx. And of course I make sure my eyebrows are freshly bleached for the next show day.
How do you pass the time backstage?
I love meeting new people and sneaking some behind-the-scenes photos with my film camera. Time goes surprisingly fast backstage, so I often don’t have much time to read, but I’m currently rereading The Odyssey to wind down in the evenings.
What excites you most about the future of the modelling industry in New Zealand?
I think the fashion and modelling industries have gotten so much more exposure, visibility and accessibility. I’m really excited for the amount of diversity and inclusivity that will bring.
What advice would you give to someone wanting to model in New Zealand?
There’s a lot of work behind the scenes that goes into developing your model portfolio. I started by getting involved in my local fashion scene and reaching out to fashion students, designers and creatives, or even a friend with a nice camera. Modelling is a super collaborative process.
Alex Cater is signed to 62 Management and has booked 10 shows at this year’s New Zealand Fashion Week Kahuria.
Alex Cater’s Fast 5 Faves
Favourite spot to fuel up before NZFW?
Any place that does a good matcha.
Favourite way to unwind after a long day at NZFW?
A little dance to a good playlist.
Favourite beauty item to bring to a show?
Favourite accessory to elevate any outfit?
At the moment I’m really enjoying scarves, or wearing ties as scarves.
Favourite fashion content creator?
When I was younger, I loved Bestdressed’s fashion vlogs on YouTube. Now I would have to say Wisdom Kaye.
The Viva Guest Edit: NZFW, presented by Zeekr, continues throughout Fashion Week, with model makeup artist Liz Hyun and photographer Guy Coombes. See stylist Sarah Stuart’s Guest Edit here.
More on New Zealand Fashion Week Kahuria