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The extraordinary comeback of ‘cash cow’ Johnny Depp
EEntertainment

The extraordinary comeback of ‘cash cow’ Johnny Depp

  • August 20, 2026

An unnamed studio head told the Hollywood Reporter in 2020 that Depp was too “radioactive” to work with. That verdict now looks out of date, as we were equally sceptical about this comeback being possible. We were wrong.

Disney’s cancellation was the start of Depp’s pariah phase. This was coeval with the fallout from a celebrity divorce as toxic and physically violent as they come.

Warner Bros ditched him too in 2020, when they asked Depp to resign as the villain Grindelwald in the Fantastic Beasts films, and replaced him with Mads Mikkelsen – a decision made two days after Depp lost his libel suit against the Sun, which had called him a “wife-beater”.

There was Heard’s #MeToo-themed op-ed in the Washington Post, Depp’s US$50 million ($85m) defamation suit against her, Heard’s US$100m countersuit, damages, appeals and settlements on both sides, with an eventual payment of US$1m from Heard to Depp, which he donated to charity. It never seemed to end.

Depp has come up for air. He’s had biggish roles in a handful of independent films, which almost no one has seen, and directed one too (a 2024 biopic of Modigliani called Modi).

Dior, which signed Depp in 2015 as the face of their (unfortunately named) “Sauvage” line, kept faith with him throughout the saga, and renegotiated his contract in 2023 for three years, to the tune of upwards of US$20m – the most lucrative men’s fragrance deal in history.

This has just about kept the wolf from the door. That said, Depp’s net worth is a long, long way from its peak more than a decade ago – perhaps as whopping a peak as US$900m, according to some sources, or conservatively at least US$650m.

In 2012, he was listed as the world’s highest-paid actor, often earning US$75m or US$85m a year.

At the same time, his personal spending was staggeringly lavish. He was maintaining 14 homes, including an entire Provencal village and an island in the Bahamas.

A fleet of 42 cars, motorbikes and boats, a US$14.3m yacht, all the paintings and vintage guitars: those added up.

So does splurging US$3m on having Hunter S Thompson’s ashes fired from a cannon atop a giant, custom-made, 46m fibreglass tower in the shape of his trademark “Gonzo fist”, which Depp naturally did.

Not just the legal fees but the withdrawal of any blockbuster salaries in the last decade – with alleged fraud by his former business partners – have seen that nest egg shrink dramatically. He’s having to make do now with around US$150m. Tiny violins, please.

To make ends meet, he has sold off five penthouses in Los Angeles and his Kentucky horse farm. The yacht is long gone. Selling his own paintings, for US$3.6m, has helped.

Depp has been doing little but balancing the books and testing the industry’s goodwill with the odd toe in the water since he saw the back of Heard in court. He’s mostly been far from Hollywood, relaxing in the 343ha estate he owns in Somerset, or another mansion he leases in East Sussex.

But now we have what we might call the reDepption kicking in. He has two major films due out in the next eight months.

The first is Ebenezer, a darkly Gothic take on A Christmas Carol, which Paramount is releasing in time for Thanksgiving in November. A trailer is upon us. “It’s good to be back!” Depp rasps in jowly make-up as Scrooge – not a line anyone remembers from Dickens, but a bespoke one for reDepption purposes.

We catch him blowing a raspberry and giving a panto spin to the word “Humbug!”. He’s just recognisable enough for us to realise it’s Depp, up to mischief like the good old days, but sufficiently Scrooge-ified that it’s the character, rather than Depp, to whom the ravages of Father Time (and all those angry years) can be chalked up.

From the trailer alone, with its frisky organ music, you’d think this was a bumptious seasonal comedy with Tim Burton set-dressing – and yet Ti West, the director (X, Pearl, MaXXXine), is best known for stylised, gory horror. It’s honestly hard to know how far the film itself will lean into darkness or just be moderately eerie.

Merely billing Depp as “The Master of Misfits” – and listing his iconic characters, from Pirates to Edward Scissorhands and Alice in Wonderland – is letting the real-world Depp off a little lightly. And yet no tale is calculated to redeem a character – and now an actor – more systematically than this one.

It’s a wonder Depp himself hasn’t stumped up the relatively cautious US$38m budget. In July he even made a surprise appearance at San Diego Comic-Con, in full Scrooge get-up, garbling ad-libbed nonsense with naughty smirks – and they lapped it up.

Does the very existence of Ebenezer mean the industry is back to being comfortable with Depp again? Maybe not quite yet.

According to casting director Glenn Gaunt, “I see it more as the industry deciding that his star power remains commercially valuable … and rather than distancing themselves from the more … complicated parts of his public persona, they’re actually leaning into the thing that makes him distinctive. And putting it to the audience to decide if they’ll turn out to support him.”

“He’s such a cash cow for Hollywood,” adds another London-based casting director who preferred not to be named. “And it’s a machine. They really don’t mind what you’ve done or who you’ve done it to, if you make money.”

The perceived “dislike” of Heard lets Depp off the hook more easily than most.

For rebrand purposes, it also helps that Depp’s aesthetic tastes have run towards the dark yarns of Burton (Sleepy Hollow, Sweeney Todd), and grimly violent thrillers (From Hell, Black Mass).

Clever as it may be to foreground his infamy now, it doesn’t need much of a twist – he could easily have played Scrooge long ago.

Contrast, say, Armie Hammer, whose public image was so corn-fed and hearty that, per my off-the-record source, “the leap from ‘all-American guy’ to ‘cannibal’ was just too much of a transformation”.

Hammer has firmly denied doing anything except sending a few kinky text messages, but his comeback is nonetheless a much harder one to square.

There’s no doubt all eyes will be trained on how well Ebenezer does: reviews are bound to be a feeding frenzy, and Depp may or may not win over critics, but it’ll be the money that talks.

It’s an outwardly promising sign that quite an array of acting talent is seemingly having no problem co-starring in a Depp comeback vehicle. Ebenezer boasts Andrea Riseborough as the Ghost of Christmas Past – the spookiest thing in the trailer, chalk-white from head to toe – alongside Rupert Grint, Ian McKellen, Daisy Ridley, Sam Claflin and Ellie Bamber.

In Depp’s other forthcoming film, Marc Webb’s action thriller Day Drinker, he’ll be joined by Penelope Cruz.

That was easy: these two are long-time friends and co-stars, dating back to their Blow (2001) days, via the fourth Pirates film, and Kenneth Branagh’s Murder on the Orient Express. Cruz and her husband, Javier Bardem, were among Depp’s most loyal celebrity supporters through the wilderness years.

However, filling Day Drinker’s other female role brought controversy. Rumours blew up in 2024 that Sydney Sweeney was cast, which caused many of her fans to have a meltdown on social media, until she denied involvement, leaving the role to be filled by Glass Onion’s Madelyn Cline.

This speaks to how vehemently loathed Depp is online, but he’s just as vehemently loved, by competing factions who spend seemingly their entire lives brick-batting each other in comment threads.

When rising star Inde Navarrette – hugely acclaimed in this year’s horror hit Obsession – so much as clicked “like” on Ebenezer’s Instagram trailer, online forums spotted this instantly, calling her “gross” and “trashy”.

This makes the equation for Disney still quite uneasy, at least until those Ebenezer grosses take a load off.

Perhaps it’s uneasier still for Robbie. Supposedly, she’s still wanted for the leading role in the next Pirates, with Depp to return in some kind of supporting capacity.

Depp’s days of being a rakish, rum-swilling anti-hero must be behind him – and will need to stay that way if Disney doesn’t want to derail this delicate rebrand from the off.

Expect Captain Jack – who has already been dragged once to Davy Jones’ locker – to come back spectral, a little rotten, or full of holes.

It’s bound to happen, because it’s simply how the industry launders its comebacks these days: not by whitewashing but leaning in.

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