Credit: Clara Balzary/Guest In Residence
Model siblings Gigi and Bella Hadid headed out west for the new Fall 2026 campaign from Guest In Residence!
The fashion company was founded by Gigi, and the new campaign is titled “Guest in the West,” inspired by their childhood adventures on farms.
Photographed by Clara Balzary at Diamond Cross Ranch in Jackson Hole, Wyoming, the campaign “celebrates the powerful spirit of the American West and its timeless duality: rugged yet refined, untamed yet welcoming,” per a press release. “Framed by golden grasslands and mountain peaks, the season is an invitation to reconnect with the familiar comforts of the places we call home.”
30“Being in nature has always been where Bella and I feel most at peace and connected — to each other, to animals, and to the freedom of open spaces. Spending much of our childhoods at the barn taught us to appreciate the simple moments: the lessons horses have given us, the beauty of slowing down, and the feeling of being completely present. It has been deeply meaningful to have her join Guest In Residence for this campaign — returning to our roots, celebrating the bond we share, and getting to create together in a space that is so grounding.” – Gigi Hadid
The fall collection “disconnects from the rush of daily life, to embrace the ease of lived-in comfort that balances coziness with polish, and ease with intention. Western influences appear in earthy color palettes and heritage prints, paired with iconic tartans and a continued nod to ‘70s ease. Cardigans and crew-necks are inspired by a vintage striped blanket you’d find at a winter cabin, while jackets feature hand-woven fringe trims and cowhide-style prints. Plaid skirts and layered workshirts are off-duty essentials, while tailored sets also find their place at home back in the city.”
30“This collection is shaped by nature’s quiet beauty, designed to move through it with authenticity and intention. Time-worn cashmere, heritage patterns, warm palettes and lived-in denim feel naturally at home in the open air.” – Gigi Hadid
The Guest in Residence Fall 2026 collection is now on sale at the brand’s stores in New York and Los Angeles, as well as at guestinresidence.com!
Check out more photos of Gigi and Bella Hadid in the Guest in Residence Fall 2026 campaign…
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30Posted To:Bella Hadid Fashion Gigi Hadid