What This Story Is About
You’ll discover how 20-year station veteran Tim Maloney is stepping up as WBKO’s new General Manager and Director of Sales to steer the station’s future and deepen its vibrant community impact across South Central Kentucky.
Who is the new General Manager at WBKO?
Effective Friday, Sept. 18, Tim Maloney will serve as the General Manager and Director of Sales for WBKO (ABC, FOX, and CW affiliates) in Bowling Green, Kentucky.
Why It Matters
When you look at Tim Maloney’s promotion, it means your local news stays in the hands of a battle-tested leader whose deep community roots and 20 years of station dedication will keep WBKO fiercely championing South Central Kentucky.
What Happens Next
When you look at the heartbeat of WBKO, you’ll find Tim Maloney woven directly into its fabric. Rising from Account Executive to Multi-Media Sales Manager over two vibrant decades, he now takes the reins as General Manager and Director of Sales. Bringing sharp entrepreneurial grit from his retail roots and deep ties to over 30 regional non-profits, Tim is primed to supercharge local storytelling, champion South Central Kentucky businesses, and steer WBKO into its next dynamic chapter.
For Context
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets. We serve 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 78 markets with the top-rated television station and 101 markets with the first and/or second highest rated television station in average all-day ratings across the 116 of such markets that were measured by Nielsen in 2025.
ALTANTA, and BOWLING GREEN, Ky. (WBKO) – Gray Media has announced the promotion of Tim Maloney to General Manager and Director of Sales of WBKO, the ABC, FOX, and CW affiliates serving Bowling Green and the surrounding South Central Kentucky region. The promotion takes effect today, Sept. 21.
“WBKO has been Bowling Green’s Own for more than 60 years. That legacy is not something I take lightly,” Maloney said. “I’m honored to become the next steward of this station, and I intend to work tirelessly to serve our viewers, our customers, our employees and the communities that count on us every day.”
Maloney has 20 years of experience in key sales and leadership roles at WBKO.
Tim Maloney will serve as the General Manager and Director of Sales for WBKO(WBKO)
He began his tenure at the station as an Account Executive and most recently served as Multi-Media Sales Manager, directing station revenue strategies and servicing local and regional business accounts.
“I’ve spent two decades in this building, much of that time on the sales side, building relationships with the businesses and people who make this community strong,” Maloney said. “That experience has given me a firsthand understanding of what WBKO does well, where we can continue to grow and what both our station and our community need from us moving forward.”
As General Manager and Director of Sales, Maloney said he will focus on fostering a workplace culture rooted in teamwork, accountability and a shared commitment to serving South Central Kentucky.
“My vision is for every member of the WBKO team to be able to tell you why they show up to work here,” Maloney said. “I want us to be proud of the work we do, supportive of one another and united by a clear purpose. That is the culture I’m committed to building.”
Maloney maintains an active presence in local civic affairs. He currently serves on the board of directors for Junior Achievement of South Central Kentucky where he previously served as Board Chairman, and holds an associate membership with the Bowling Green Area Chamber of Commerce.
In addition, he helps spearhead station events, fundraisers, and community initiatives that support active partnerships with more than 30 nonprofit organizations across the region.
“Our job is simple to say and hard to do: be the station this community can truly rely on every single day,” Maloney said. “Whether it is a major breaking-news event, severe weather coverage, a local business success story or a small moment that matters to a family, WBKO should be there—accurate, dependable and connected to the people we serve.”
Maloney attended Xavier University and studied fine arts at the Rochester Institute of Technology.
Prior to joining WBKO, Maloney founded and operated a multi-location retail business.
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