“We’re still on-scene working to extinguish the fire. The incident reached a third-alarm level.”
Photos of the incident show smoke billowing from the multistorey building and multiple fire engines in the area.
Coca-Cola Europacific NZ said all people have been accounted for.
A witness told the Herald “pale grey smoke” could be seen wafting from the roof near the Coca-Cola can sign.
The New Zealand Professional Firefighters Union said on Facebook that Parnell’s high-reach ladder truck “failed on scene”.
Firefighters called for mechanics to respond urgently to work on the ladder truck, which became “useless”, the union said.
Multiple fire crews responded to the incident.
A Coca-Cola Europacific NZ spokesperson said they were aware of the incident and that all people have been accounted for.
“We are aware of an incident at our Mt Wellington site in Auckland. Our site emergency procedures were activated and are working closely with the fire service who are responding to the situation.
“The safety and wellbeing of our people is our highest priority – all people on site have been accounted for. We will continue to co-operate fully with the relevant authorities.”