“We’ve seen exponential growth in demand for our merchandise over the last four seasons, no more so than this year with incredible sales through our main store at our game days and at pop-up stores,”
“It gave us confidence to take the next step into the retail environment and we’ve formed a terrific relationship with Sylvia Park’s owners, have leased store space and will now work towards opening our own store on November 5.
”This is all part of our strategy to continue unlocking the power of our brand and expand our opportunity to reach more fans outside the traditional gameday environment.”
Sylvia Park Mall. NZ Herald Photo by Alex Burton
The decision comes during a remarkable period for the Warriors, who have enjoyed record crowds and sold out their entire 2026 home schedule.
In total, 356,235 fans attended the 13 home games played in New Zealand this year.
Their finals campaign drew an Eden Park record crowd of 48,511 turn out for the club’s first match at the venue in 12 years, further highlighting the size of the Warriors’ supporter base.
The Warriors finished second in the NRL after a club record 18 wins during the regular season, but they bowed out of the finals with back-to-back losses.
The club has increasingly looked beyond rugby league in an effort to expand its commercial footprint, opening Full Time Sports Bar and Eatery in Kingsland in 2024.
It also announced a three-year partnership this year with Dreamworld, with the Gold Coast theme park renamed “Wahsworld” whenever the Warriors cross the Tasman to play the Titans.