Hato Hone St John said it was alerted to the incident at 10.53am and responded with an ambulance, rapid response unit, operations manager and rescue helicopter.
A St John spokesperson earlier said one patient was treated at the scene before being taken by road ambulance to Tauranga Hospital in a serious condition.
A nearby resident said: “I heard it happen but didn’t realise what it was. My dogs went bananas.”
Emergency services are responding to a serious crash on Te Puke Highway with reports of critical injuries.
After walking to the scene, the resident said the aftermath “looked bad” and they did not want to get too close in case they saw something distressing.
“The car was suspended in a tree but thankfully it didn’t end up in the river,” the resident said.
When the Herald called about 12.05pm the helicopter could be heard leaving the scene.
Flight tracking data appears to show a rescue helicopter at the crash scene today. Photo / Flightradar24
Police said the Serious Crash Unit was investigating.
The circumstances of the crash and the number of people involved are unclear.