Published on October 17, 2026
David Jon/Getty Images for 20th Century Fox, Blancpain; Michael Tullberg/Getty Images, Cartier
It’s always fun to see the hottest new watches out in the wild. This week, we clocked three celebrities in the latest pieces from Cartier, Chopard, and Tudor, respectively.
Actor Noah Wyle, who Time named one of the 100 most influential people of 2026, showed off one of the coolest Cartiers of the year: a limited-edition Santos-Dumont with a yellow-gold case, obsidian dial, and Milanese-style bracelet. Soccer legend David Beckham, a Tudor ambassador for nearly a decade, flexed the updated Northflag that the Swiss watchmaker dropped in September. Last but not least, actor Tom Rhys Harries strapped on the Chopard Happy Sport The First that debuted at the start of the month. It is based on the original ’90s Happy Sport, showcasing the same “dancing” diamonds that playfully move around the dial.
We also spotted four other celebs in timepieces that are slightly less new but still notable.
Below are the seven best watch flexes of the week.
Andrew Garfield: Cartier Tank Américaine
Image Credit: Hara Kaur/Dave Benett/WireImage, Cartier
Andrew Garfield looked real good at the Artificial screening during the BFI London Film Festival, pairing a custom olive Brioni look with a contrasting burgundy Cartier Tank Américaine (Ref. WGTA0296). Released in 2023, this modern riff on the original 1980s Américaine features a large platinum case, a grained dial with an eggshell finish, sword-shaped silvered steel hands, a burgundy alligator strap, and a matching ruby-set crown. You can pick one up for $28,300.
Curtis ’50 Cent’ Jackson: Hublot Big Bang Original Unico Black Magic
Image Credit: Axelle/Bauer-Griffin/FilmMagic/Getty, Hublot
Go, Black Magic, it’s (just past) your birthday; 50 Cent is going to dress his wrist like it’s your birthday. Curtis Jackson, a.k.a. 50 Cent, showed off a punchy Hublot Big Bang at the premiere of Street Fighter in L.A. on Monday. Released in 2025 as part of a 20th anniversary collection celebrating the original Black Magic model, the modern successor features a slightly smaller black ceramic case, two counters rather than three on the two-tone chequered dial, and an updated movement (the in-house HUB1280 Unico automatic flyback chronograph with 72-hour power reserve). It costs $22,800.
David Beckham: Tudor Northflag
Image Credit: Zhizhao Wu/Getty Images, Tudor
David Beckham wore a swish new Tudor to watch the Dallas Mavericks and Houston Rockets during the NBA China Games. Unveiled only in September, the Northflag is based on the original North Flag the Swiss watchmaker released in 2015, then discontinued in 2021. Both iterations are named in honour of the British North Greenland Expedition of 1952, for which Tudor issued the crew with rugged tool watches. They share the same sturdy 40 mm steel case and highly legible black dial with large numerals at 12 and 6 o’clock and a date window at 3. The major difference is the old North Flag had a power reserve indicator, whereas the new one ditches that in favor of a GMT complication. The successor also has Master Chronometer certification. It retails for $5,525.
John Legend: Audemars Piguet Royal Oak
Image Credit: Chris Haston/WBTV via Getty Images, Audemars Piguet
John Legend flexed Audemars Piguet’s most legendary model on The Jennifer Hudson Show this week. Released in 2016 but since discontinued, this modern riff on the iconic 1970s Royal Oak showcases a large 41 mm yellow-gold case and a silver-white grande tapisserie dial. Powered by an automatic movement (Calibre 2385), the watch features a 30-minute counter at the 3 o’clock position, a 12-hour subdial at 9 o’clock, a small seconds indicator at 6 o’clock, and an angled date display at 4 o’clock. It trades for $60,000 and up on the secondary market.
Josh Brolin: Blancpain Fifty Fathoms Bathyscaphe Chronographe Flyback
Image Credit: David Jon/Getty Images for 20th Century Fox, Blancpain
Josh Brolin couldn’t have worn a more fitting watch to the premiere of Whalefall, a new survival thriller film about a young scuba diver. Released in late 2024, the Blancpain Fifty Fathoms Bathyscaphe Chronographe Flyback is an elegant dive watch, water-resistant to 30 bar. It features a 43.6 mm black ceramic case, a matching black unidirectional bezel, a contrasting blue sunburst dial, and a blue sail-canvas strap, resulting in a dark, moody aesthetic reminiscent of the deep sea. Inside, the Caliber F385 features a flyback chronograph, date, and small seconds. It retails for $22,400.
Noah Wyle: Cartier Santos-Dumont
Image Credit: Michael Tullberg/Getty Images, Cartier
Noah Wyle casually showed off one of the hottest new Cartiers at the Cedars-Sinai Board of Governors Sunset Soirée. Released at Watches and Wonders earlier this year, the limited-edition Santos-Dumont pairs a 31.4 mm yellow-gold case and fresh mesh-like bracelet with a gilded obsidian dial, reflecting what Cartier describes as “the dandy style” of Alberto Santos-Dumont, the Brazilian pilot for whom the house made the first Santos in 1904. Expect to pay $52,000—if you can get your hands on one. Though not an official Cartier ambassador, Wyle has previously been spotted wearing a Tank à Guichets, a Tank Américaine, and a Roadster.
Tom Rhys Harries: Chopard Happy Sport The First
Image Credit: Valerie Macon / AFP via Getty Images, Chopard
Tom Rhys Harries sparkled at the Clayface premiere in L.A. on Tuesday, wearing the newly released Chopard Happy Sport The First. Unveiled only in early October, the watch is based on the original Happy Sport, created by Caroline Scheufele in 1993, which first combined stainless steel with free-moving “dancing” diamonds, according to Chopard. The modern successor features a 26 mm case in Lucent Steel and a silver-toned grained dial, with five diamonds (totaling .15 carats) playfully spinning between the two sapphire crystals. It is priced at $6,660.
Authors
Rachel Cormack
Rachel Cormack is a digital editor at Robb Report. She cut her teeth writing for HuffPost, Concrete Playground, and several other online publications in Australia, before moving to New York at the…