Death planning is big business as start-up Willed Technologies’ valuation soars to $100m

The valuation of Willed Technologies, an Australian technology start-up that digitises wills, estate administration and funeral planning, has soared to $100 million after it secured an investment from ASX-listed trustee company Equity Trustees.

Willed is one of a handful of start-ups positioning itself as a lower-cost, digital-first player looking to ease the administrative burden associated with death, and grease the wheels of intergenerational wealth transfer from baby boomers to later generations.

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