Sep 4, 2025 – 5.00am

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Every two weeks, chief executive of PwC Kevin Burrowes has a catch-up with his personal trainer. Chris Buchanan doesn’t make his boss do push-ups, deadlifts or planks, though. He’s there to train him in artificial intelligence.

The professional services firm has trained 184 AI personal trainers globally and paired them with executives who are kept up to date with the latest tech developments – and taught how to use it practically.

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