Maxxing named word of the year – but is it maxxed out?

There’s mummy-maxxing, in which mothers are encouraged to optimise motherhood by bouncing back after childbirth, nourishing their offspring with organic chia puddings that require a minimum of 12 hours’ notice, and maintaining a sparklingly clean home devoid of all unaesthetic childrearing detritus. Essentially, to be a mother, while hiding all evidence that you are in fact, a mother.