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It’s officially Amazon Prime Big Deal Days, and if you want to add a Kindle to your sale cart this time around, you’re in luck.
From now through the end of the day on Oct. 8, you’ll be able to shop Prime Big Deal Days, including all of the best Kindle Prime Day deals. Every Kindle model is currently discounted.
There’s even a Kindle Unlimited Prime Day deal to get free books! When you shop for a new Kindle, you’ll get three months of Kindle Unlimited free to explore everything that the unlimited library has to offer.
Best Kindle Prime Day Deals
Remember, you’ll need to be an Amazon Prime member to take advantage of these great deals, but you can sign up for 30 days free before committing to a paid membership.
Looking for more entertainment? Check out the Amazon Prime Day TV deals to score a huge screen at a great price. And don’t miss iPad Prime Day deals, and for tools, Dewalt Prime Day deals are a must-see.
Retailers like Walmart, Prime Day deals, and Best Buy also have killer offers.
If you have your eye on a Kindle while it’s on sale for Prime Day, you know what to do: add it to your cart!
Best Amazon Prime Day Kindle deals
Amazon
The basic Kindle is its lightest and most compact size yet. It comes with a brighter front light (25% brighter at max setting than the previous Kindle generation), a dark mode that swaps the text and background colors for reading at night, and the same glare-free matte display you know and love.
Screen size: 7-inches | Colors: Black, Matcha | Storage: 16 GB | Battery life: Up to 6 weeks
Amazon
The Kindle Paperwhite is my favorite, and as an e-reader tester, the one I recommend to most people due to its upgraded features and accessible price point. With a higher contrast ratio and 25% faster page turns, it’s the fastest Kindle Paperwhite ever. It’s still waterproof and still allows users to customize not just screen brightness, but also warmth.
Screen size: 7-inches | Colors: Black, Raspberry, Jade | Storage: 16 GB | Battery life: Up to 12 weeks
Kindle Paperwhite Signature Edition
Amazon
Aside from a metallic finish instead of a matte one, some of the major things that set the Signature Edition apart from the standard Paperwhite (a.k.a. the features you’re splurging on!) are the expanded storage and an auto-adjusting front light that adapts to your surroundings, getting brighter when you’re in sunlight and darker as the night goes on to adapt to your environment. It’s a small upgrade that makes a huge difference.
Screen size: 7-inches | Colors: Metallic Black, Metallic Raspberry, Metallic Jade | Storage: 32 GB | Battery life: Up to 12 weeks
Amazon Kindle Colorsoft Signature Edition
Amazon
Kindle’s first-ever color model has an upgraded 7-inch screen with 300 ppi resolution in black and white and 150 ppi resolution in color. The matte, anti-glare screen is perfect for reading in any environment, enhanced by the auto-adjusting front light that changes the screen brightness based on your surroundings.
Aside from the color screen, the Colorsoft Signature Edition model is identical to the Paperwhite Signature Edition and comes with wireless charging.
Screen size: 7-inches | Colors: Metallic Black | Storage: 32 GB | Battery life: Up to 8 weeks
Amazon
For color on a budget, Amazon released the Kindle Colorsoft regular model earlier this year. It has the same 7-inch anti-glare screen with 300 ppi resolution in black and white and 150 ppi resolution in color, but lacks the auto-adjusting front light and wireless charging of the Signature Edition. It also has less storage.
Screen size: 7-inches | Colors: Black | Storage: 16 GB | Battery life: Up to 8 weeks
Amazon
The Kindle Scribe is Amazon’s first e-reader that combines reading with writing, allowing users to take handwritten notes directly on the screen. It features an extra-large 10.2-inch Paperwhite display and comes with a Basic Pen for a natural writing experience. Ideal for both readers and note-takers, it supports annotation in books and organization of notebooks, journals, and PDFs. Right now, you can save on the older model, as a new one was just released.
Screen size: 10.2-inches | Colors: Black, Metallic Jade | Storage: 64 GB | Battery life: Up to 12 weeks
Amazon
The Amazon Kindle kids edition is your basic Kindle and then some, and it’s not just for kids. It’s just the basic Kindle model with a fun (and removable!) kid-friendly case and a six-month subscription to Amazon Kids+, which will give little ones unlimited access to appropriate chapter books and more.
Another highlight of the Kids Edition is the two-year warranty: if it breaks, Amazon will replace it for free.
Screen size: 7-inches | Colors: Space Whale, Ocean Explorer, Unicorn Valley | Storage: 16 GB | Battery life: Up to 6 weeks
Amazon
There’s nothing different about the actual device here at all; it is literally just the black Kindle Paperwhite in a fun case (that you can take off and never look at again, if you don’t want to). It has the same 7-inch anti-glare screen, long battery life, and fast page turns that make the Paperwhite one of the best e-readers.
Screen size: 7-inches | Colors: Cyber City, Diary of a Wimpy Kid, Starfish | Storage: 16 GB | Battery life: Up to 12 weeks
Amazon
Just like the other kids’ models, this Kids Colorsoft is the basic Colorsoft model in a fun, but completely removable case, with an optional Kindle Kids subscription and that same great two-year warranty.
Screen size: 7-inches | Colors: Fantasy River, Twilight Reading | Storage: 16 GB | Battery life: Up to 8 weeks
Best Kindle Unlimited Prime Day deal
Amazon
Kindle Unlimited’s library is made up of over four million titles, per Amazon, and we’ve found that there seems to be a particular emphasis on romance novels and thrillers. Right now, Prime members can take advantage of a free trial.
Kindle Unlimited’s catalog changes often, and once you borrow a book, it stays in your library until you return it — even if that book is no longer available to borrow on Kindle Unlimited. We recommend borrowing books as soon as you see them, even if you don’t plan on reading them right away, because you never know when they might disappear from the service.
Best Amazon Prime Day Kindle bundle deals
Amazon Kindle Colorsoft Signature Edition Essentials Bundle
Amazon
Save $117.00 on a new Kindle Colorsoft when you pair it with a wireless charging dock and a plant-based leather case available in Raspberry, Jade, and Black.
Kindle Paperwhite Essentials Bundle
Amazon
When you shop the Kindle Paperwhite Essentials Bundle, you’ll have to make a few choices. First, the kind of case you want: fabric or leather. Then, the color of your device: black, rapsberry, or jade. Then you’ll save up to $65 on the whole package, which also includes a power adapter!
Amazon
Available in black and matcha, save 27% when you bundle the basic Kindle with a fabric folio cover and a power adpater.
Amazon Kindle Scribe (16GB) Essentials Bundle
Amazon
If you bundle the Kindle Scribe with a plant-based leather folio case, a premium pen for note-taking and more, and a power adapter for the included charging cable, you’ll save $200 on the entire package.
Kindle Paperwhite Signature Edition Essentials Bundle
Amazon
Making the upgrade to a Kindle Paperwhite Signature Edition will come with the same choices: cover type (fabric or premium leather) and device color. This one, instead of a power adapter, comes with a wireless charging stand designed for Kindles.
Your Prime Big Deal Days FAQs, answered
What is Prime Big Deal Days?
This annual Amazon sale — which we like to call October Prime Day — is similar to the well-known July event: it’s a two-day blow out shopping event with deep discounts on bestsellers and everyday essentials. But the timing of this sale makes all the difference; shoppers can also score pre-Black Friday deals on top-rated toys and sell-out-risk gifts before the holiday rush.
How long does Prime Big Deal Days last?
Amazon’s fall Prime Day event only lasts two days. This sale starts on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
When does Prime Big Deal Days end?
Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on October 9 their time to shop the deals.
Do you have to be an Amazon Prime member to shop?
Prime Big Deal Days is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
Prime Day vs. Prime Big Deal Days: What’s the difference?
Already familiar with July Prime Day? Then you’ll love Amazon’s fall version! Like its summer spectacular sale, Amazon’s Prime Big Deal Days offers major discounts for 48 hours, but with a bigger focus on holiday gifts, toys and tech to shop ahead of Black Friday and Cyber Monday.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that October Prime Day is the ideal period to stock up on household essentials, score great deals on gift-worthy items and toys, take advantage of Black Friday-level discounts on tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
Is it worth it?
We certainly think so! October Prime Day is a great chance to score Black Friday-worthy deals on thousands of best-sellers, including everything from big-ticket tech to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Black Friday sales to kick off the holiday season in November.
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Why Trust Post Wanted by the New York Post
This article was written by Angela Tricarico, Commerce Streaming Reporter for Post Wanted Shopping, Page Six, and New York Post’s streaming property, Decider. Angela keeps readers up to date with cord-cutter-friendly deals, and information on how to watch your favorite sports teams, TV shows, and movies on every streaming service. Not only does Angela test and compare the streaming services she writes about to ensure readers are getting the best prices, but she’s also a superfan specializing in the intersection of shopping, tech, sports, and pop culture. Prior to joining Decider and The New York Post in 2023, she wrote about streaming and consumer tech at Insider Reviews