After months of research, testing, and innovation, Floraprima has unveiled the Poppy Collection: five distinct varieties available year-round, crafted for florists and designers who seek true beauty.

Poppies for today’s designers
Well known for their charm and form, poppies are now entering a new era for the Floraprima brand. Through innovation in growing, harvesting, and packaging, Floraprima, the Rosaprima brand for specialty flowers, has transformed this fleeting seasonal bloom into a reliable, year-round premium flower—without compromising its natural grace.

© Floraprima

Engineered for beauty and performance
“What sets these poppies apart is their natural expressiveness, extending beautifully in the vase and bringing life to every design. Each bloom is protected by thoughtful packaging that preserves every petal from farm to studio, ensuring that the flowers arrive in perfect condition. Available year-round, they offer reliability while maintaining the sense of seasonality that designers value,” said Florprima in a statement.

Texture and movement
Their vase life is long-lasting, making them ideal for event and editorial work. With stem lengths between 40 and 60 cm, they are strong yet flexible, allowing for dynamic arranging. The buds are large, unfolding dramatically into petals that captivate with texture and movement. The petals themselves are paper-thin, naturally ruffled, and full of whimsical motion. Color ranges include soft blush, radiant white, luminous peach, and lively coral—each shade adding depth and dimension to a composition. Every detail, from cultivation to delivery, has been considered to ensure a flower that performs beautifully every time.

© FloraprimaBianco

For florists, designers and creatives
The Poppy Collection showcases distinct varieties, each offering its own tone, texture, and mood. Poppy Bianco presents a clean white bloom with a crisp center—understated yet striking. Poppy Rosa Chiaro is a pale pink that softens any arrangement, romantic and fresh. Poppy Salmone balances salmon tones with a luminous finish, elegant and warm. Poppy Salmonato delivers a coral hue with subtle intensity, creating a sophisticated impression. Poppy Arancio stands out with vibrant orange petals that command attention—bold and modern. Whether enhancing minimal compositions or softening structured designs, the creative possibilities with these poppies are endless.

© FloraprimaRosa Chairo

“Made for florists, designers, and creatives, Floraprima poppies meet the highest expectations. They offer the texture and movement florists crave, the symbolism and emotion wedding designers seek, and the visual impact required for editorial and event work. For wholesalers, they present something rare—a distinctive, high-quality flower available throughout the year.”

© FloraprimaSalmonato

“Each Floraprima poppy reflects intentional floriculture—from soil to stem. Grown with care, packaged with precision, and delivered globally with consistency, they embody Floraprima’s dedication to innovation, quality, and timeless beauty,” the company finished off.

For more information:
Floraprima
https://floraprima.com/