Piers Morgan isn’t exactly an upstart in the media world, but he’s acting as if he’s got the mojo of a young digital influencer.

The former Daily Mirror editor, “Good Morning Britain” co-anchor and CNN host is launching Uncensored, a network of what he expects will be a series of verticals across different topics — including his own “Piers Morgan Uncensored” series — that will assemble a group of smart creators under a single banner.

“Expect fresh perspectives delivered with the social media savviness, quality production, and journalistic rigor which makes ‘PMU’ a smash hit,” Morgan said in a statement. “This is the next step in the Uncensored evolution.”

“Piers Morgan Uncensored” has amassed more than 4 million YouTube subscribers in less than three years, according to people familiar with the host’s operations. The show averages a little under 800,000 audio and video listens and views per episode. Soon, Morgan will launch “History Uncensored,” which will be hosted by Bianca Nobilo, a former anchor for CNN’s international programming who left the company in 2024. The new series will be available on YouTube and as a podcast on a weekly basis.

The show aims to re-examine history and call into question interpretations of past events. “We’ll challenge distortion, question official narratives, and uncover what’s been buried or conveniently forgotten,” said Nobilo, in a statement. ” It’s about curiosity, debate, and discovery — the thrill of finding out what really happened and why it still matters.”

As more journalists and personalities leave traditional media for their own digital ventures, one big question has continued to surface: Can all of these people make money with their own individual businesses? Morgan’s new push offers a solution: bundling.

Just as traditional media outlets are striking deals that make disparate networks or streamers available via a single subscription, so too are efforts afoot to bring specific digital creators together and, hopefully, create an entity that is greater than the sum of its parts. Puck, a content company that specializes in news tied to media, politics, fashion and sports, offers a group of individual newsletters for a single price, for example.

Morgan’s “Uncensored” intends to launch verticals tied to subjects including long-form interviews, sports, true crime, and royals, among others — all to debut in months to come. Morgan has been working with WME, one of the industry’s top talent agencies, to build his business. WME will work alongside Morgan’s business manager, Alan S. Goldman of Gelfand, Rennert & Feldman, and Alex Campbell, executive editor of Uncensored. The move represents a homecoming, of sorts. Morgan had been represented by WME for years, but left in 2009 when his longtime agent, John Ferriter, parted ways with the firm. Ferriter passed away in 2019.

In recent months, WME has helped launch several new creator-focused ventures for recognizable journalists including Oliver Darcy, Jen Rubin, Joy Reid and Jim Acosta. The agency also works with Katie Couric, Ezra Klein, Aaron Parnas, V. Spehar, Alex Heath, Derek Thompson, Dave Jorgensen, Jennifer Welch and Angie “Pumps” Sullivan.

Morgan and his colleagues are working with The Raine Group, an investment bank that specializes in the media sector, on a $30 million fundraising round that will value the company at about $130 million, according to people familiar with the business. Investors in “Uncensored” include Raine’s venture fund; Antenna Group’s Theo Kyriakou; and family offices. Joe Ravitch, a Raine partner and co-founder, will join the board of “Uncensored,” and will oversee the fundraising round with Erik Hodge, a Raine partner, according to people familiar with the matter. 

Michael Kassan, a longtime consultant who works with the advertising and media industries and runs 3C Ventures, is advising Uncensored on brand and partnership strategy and is considering an investment, these people said.

“Piers Morgan Uncensored” was originally launched in a venture with the Murdoch family’s News Corp. in 2022. Morgan took ownership of the venture earlier this year. During the program’s tenure, he has interviewed notables including President Donald Trump, Cristiano Ronaldo and Kanye West.

The new history program “is just the first step in the growth of our brand, so watch this space,” Morgan said.