With streaming now a primary source of revenue at AMC Networks, the company is adding to its executive roster to help run that part of the business.
Annie Luo is joining AMC Networks in the newly created position of president of streaming growth. She joins AMC from Peacock, where she was executive vp and head of global partnerships and strategic development.
In the new job, Luo will be charged with driving the growth of AMC Networks’ streaming services (AMC+, Shudder, Sundance Now, Acorn TV, ALLBLK, HIDIVE and All Reality) in terms of both subscriptions and revenue as well heading programming strategy and looking for new business opportunities, including partnerships. She’ll report to AMC Networks chief commercial officer Kim Kelleher.
“As streaming becomes our largest source of domestic revenue and partnerships continue to be central to our innovative distribution strategy, Annie’s depth of experience will be instrumental in positioning us for our next phase of growth,” said Kelleher. “Annie is a dynamic leader with a deep understanding of streaming ecosystems, shaped by her success at Peacock and Hulu scaling subscribers, forging high-impact distribution relationships and steering businesses through strategy and execution. She joins AMC Networks at a time of momentum and growth, and we look forward to her helping accelerate our transition to a global streaming and technology-focused content company.”
Said Luo, “AMC Networks is known for bringing captivating and enduring stories to life and is committed to serving its passionate fandoms wherever they are. I am excited to join the incredible team during this time of transformation across the media and streaming landscape, to build on the momentum to date and to help shape the next chapter of AMC Networks’ streaming future.”
Prior to her time at Peacock, Luo was senior vp business development, strategy and operations at Hulu. Her career also includes stops at McKinsey, the World Economic Forum, BBC Worldwide, CNBC and Bloomberg Television.