Ford Australia has officially partnered with Drive Against Depression (DAD) as the charity’s Event Vehicle Partner, a collaboration that promises to shift gears in how we approach mental health conversations across the country.
Ford Australia’s commitment represents a genuine evolution of a relationship that’s been quietly building momentum for years. The automotive giant has long supported DAD through various in-kind contributions and philanthropic efforts, but this 12-month program marks a significant formalisation of their shared vision.
Driving Conversations That Matter
What makes this partnership particularly compelling is its grassroots approach to mental health support. DAD has carved out a unique niche by using motoring events as therapeutic touchpoints, creating safe, judgment-free environments where participants can connect over their shared love of driving whilst having meaningful conversations about mental wellness.
Michael Hanley, DAD’s Director of Marketing and Brand, captures the essence beautifully: “We’ve always had a great relationship with the team at Ford Australia, they’ve facilitated some unforgettable experiences, my personal favourite being a simple tailgate coffee from a Ranger”. It’s this authentic, down-to-earth approach that distinguishes DAD from traditional mental health initiatives.
From Melbourne to Adelaide: A National Commitment
Under this expanded partnership, Ford Australia will provide vehicles to DAD team members for their cornerstone motoring events spanning Melbourne, Sydney, Brisbane, and Adelaide. This logistical support ensures consistency and quality across DAD’s entire community network, crucial for an organisation that understands mental health support doesn’t operate on a convenient schedule.
Ben Nightingale, Product Communications Manager at Ford Australia, emphasises the alignment of values: “Supporting Drive Against Depression aligns closely with our values, and we’re proud that our vehicles and support can help make an impact with communities to connect and talk openly about mental health”.
Beyond the Metal – Building Community
What’s particularly refreshing about this partnership is its recognition that vehicles can be more than transportation, they’re conversation starters, confidence builders, and community connectors. Ford’s involvement extends beyond simply providing utes and SUVs; it’s about facilitating experiences that normalise mental health discussions within Australia’s vibrant motoring community.
The partnership has already delivered memorable moments, from intimate tailgate coffees to exclusive tours of Supercars workshops, experiences that demonstrate how automotive culture can create unexpected pathways to vulnerability and connection.
Tarmac Takeaway – Shifting Gears for the Future
This formalised commitment represents a blueprint for how automotive brands can meaningfully contribute to social causes whilst staying true to their identity. As DAD continues building momentum, having Ford Australia in the driver’s seat ensures they’ve got the horsepower to reach communities nationwide, one meaningful drive at a time.