Caviar, the luxury customization brand known for turning tech into extravagant art pieces, has unveiled a new conceptual holiday gift set called Billionaire’s Surprise. The company has designed this limited-edition item as a high-end collectible for wealthy buyers, combining premium Belgian chocolate with a custom gold smartphone, mostly iPhones. The set starts at $12,000.
The centerpiece of the set is a large handcrafted chocolate egg made with whole Trebizond hazelnuts and coated in an edible gold glaze. Inside the egg is a solid gold key that unlocks a separate case containing a personalized Caviar smartphone from its Gold Collection.
Caviar says the concept focuses on anticipation and surprise. The recipient cracks open the egg without knowing the exact phone model inside the case. The company presents this experience as a luxury ritual, where the suspense and reveal matter more than the product itself.
Each Billionaire’s Surprise set includes the chocolate egg, a box with the gold key, a custom gold smartphone, and Caviar’s signature packaging in dark blue. The exterior packaging uses textured surfaces and a heavy design to emphasize exclusivity. The smartphone model is chosen in advance but remains hidden during the unboxing experience.
Caviar says the chocolate eggs are not mass-produced and will only be available in three units globally. The brand previously released gold-covered gadgets and modified iPhones, but this marks its first attempt at combining gourmet elements with technology in a single gift set.
The price of $12,000 covers the entire experience, including the chocolate egg and the custom. Final pricing may vary depending on the phone model selected. Caviar has positioned this creation as a holiday gift for affluent collectors or individuals looking for a highly curated luxury experience.
In related news, Caviar has recently unveiled the Secret Love iPhone 17 Pro collection, starting at $10,200, alongside its lightest gold iPhone to date, priced at $38,930.
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