In June 2023, a little over six months after ChatGPT burst into the public eye, IT industry behemoth Accenture announced a USD3 billion investment in its AI and data practice. The size of the bet was shocking. Afterall, AI revenue, though talked about for years in the industry in the form of predictive AI, was still a miniscule fraction. And while Accenture had made similar-sized bets before, those came in technologies that were already mature.
