AI-empowered solutions across a diverse range of products enhance productivity, creativity, and everyday life
Empowering work: Workspace AI boosts efficiency with ExpertBook Ultra, NUCs, mini PCs, and the exclusive ASUS UGen300 USB AI Accelerator
Unlocking creativity: Creator AI powers ProArt laptops, graphics cards, and co-branding collaboration with GoPro for AI-enhanced on-the-go creative workflows
Enhancing everyday life: Everyday AI powers brand-new Zenbook DUO and Snapdragon-powered Zenbook A16 for smarter mobility and all-day productivity
LAS VEGAS, United States, January 6, 2026 — ASUS today unveiled next-generation AI innovations at its Always Incredible virtual launch event for CES 2026, highlighting intelligent technologies designed to enhance productivity, unlock creative potential, and improve everyday life. Guided by its Ubiquitous AI. Incredible Possibilities vision, ASUS highlighted how the company is applying AI across Public and Private Cloud, Connected Edge, and Personal Client product lines to deliver smarter, more intuitive experiences.
The company’s AI strategy spans seven key scenarios: AI Infrastructure, Sustainability AI, Workspace AI, Industrial AI, Everyday AI, Creator AI, and Healthcare AI. With a focus on Workspace AI, Creator AI, and Everyday AI during CES, ASUS is highlighting its AI advances and demonstrating how every user can harness AI to boost productivity and unlock creativity.
“The true value of AI lies in its power to simplify work, inspire creativity, and elevate daily life,” said Samson Hu, ASUS Co-CEO. “At CES 2026, we are demonstrating how our comprehensive strategic architecture is leading the AI revolution by creating a complete, end-to-end AI experience that is Always Incredible.”
During CES, ASUS is also providing a glimpse of its expanding AI product ecosystem. From powerful desktop PCs and sleek, portable laptops to compact on-the-go AI devices, and AI-enabled software and experiences, ASUS is delivering innovations based on a comprehensive strategic AI architecture. ASUS continues to expand its competitive advantage across a vast range of solutions, delivering intelligent technology that is truly accessible to everyone, everywhere.
Attendees at the CES event in Las Vegas will have the opportunity to explore these innovations up close at The Venetian Expo, Level 3, San Polo #3403, from January 5 to 8, 2026.