When it comes to why Ubisoft might have stepped away from its MO of cranking out around a dozen releases a year and instead treats us to relative radio silence, it all comes down to two possible scenarios, depending on how you view the studio.
Option 1, for those positively predisposed toward the Guillemots, is that Ubisoft is “pulling a Rockstar” and choosing quality over quantity for its next major release – likely to be the Assassin’s Creed Black Flag remake – concentrating all of its focus, energy, and resources on a single game designed to revitalize the studio.
Option 2, for those not particularly inclined to support a studio that has worn the anti-gamer attitude on its sleeve on more than one occasion, suggests that after two years of underperformance, declining revenues, job cuts in the thousands, multiple failed releases, and a reputation in the gutter, Ubisoft simply doesn’t have the resources for proper marketing campaigns, resulting in its low online activity.
Whichever scenario is true, with Ubisoft’s 40th anniversary – and a perfect opportunity for a major announcement – just over two months away on March 28, it seems likely the studio is about to become the center of attention once again – be it for all the right reasons or all the wrong ones.
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