It was made in the UK and was described as “a small reminder that rest is part of the ritual”. Meghan’s bookmark was made in collaboration with a New Forest-based workshop and featured a gold inscription of “Fell Asleep Here” in the Duchess’s handwriting.
However, while some fans seemed to enjoy the new bespoke product, others blasted it online for its quality.
A user reshared a video on X from As Ever’s Instagram stories, showing a customer replacing their old paper bookmark with the As Ever one, which appeared to struggle to fully secure on the book page.
The user criticised the make of the product, saying: “Omg! The As Ever bookmarks are so cheaply made!”
Others appeared to follow suit, with one user writing in the comment section: “Sometimes I use junk mail as a bookmark . . . and it often has a finer aesthetic than As Ever. Just sayin’.”
Another one added, sharing a picture: “Look at these I bought for $2.82 each. I bought several, to give to different friends with their initials. They have a magnet inside, which keeps them in place.”
A third one commented: “As a book lover, I would never use such a thick bookmark. It’s so short, it could easily move too. It’s an awful design.”
A fourth one said: “As expected.”
Meghan’s bookmark sold out in minutes after it launched on January 13.
It was said to be made using “sustainably sourced leather” and described as “a keepsake designed for those who linger, pause and return”.
The Duchess collaborated with Sbri, a “small UK-based female-owned workshop specialising in handcrafted, made-to-order keepsakes”.