Fashion supply startup Thread Factory has raised Rs 1.5 crore in a pre-seed funding round led by Aviral Bhatnagar at AJVC.
The proceeds from the round will be used to enhance its technology stack, expand its team, onboard more retailers and manufacturers, and continue building a data-driven supply infrastructure for the apparel ecosystem in India.
Founded by Vivek Solanki and Paras Jindal, Thread Factory is building a B2B platform focused on connecting independent apparel retailers with manufacturers across India. The platform aims to streamline how retailers discover and source designs, while enabling manufacturers to better plan production through improved demand visibility.
The startup is addressing inefficiencies in India’s fashion supply chain, where a large share of sourcing still happens through unstructured channels such as phone calls and WhatsApp. This often leads to poor demand forecasting, inefficient procurement, and inventory pile-ups for retailers.
Thread Factory allows retailers to browse products and place orders directly through its platform, while capturing transaction-level data to bring greater intelligence to the supply side.
The company claims it has reached an annual recurring revenue (ARR) of around Rs 4 crore, with a monthly repeat customer rate of 60%. It has also onboarded over 40 manufacturers on its platform so far.
AJVC, an early-stage investment firm led by Aviral Bhatnagar, continues to expand its footprint across emerging startups in India. Its portfolio spans companies such as Bubble Me, Finanjo, Mindcase, Care Dale, HandyPanda, Multibagg AI, Nuyug, Mithila Foods, Jaagruk Bharat, TruFides AI, Chop Finance, Gaadi Mech, and Iztri.