REALISM go even harder with texture and feeling. It’s slick but still immersive, balancing the set up with the mood. There’s also influence from Walt Disney in how all is revealed through layout design and discovery. Like a themed environment, the store is built in layers where each visit offers something new to see, as told by Harry Wallace, REALISM’s Head of Design and Creative Director.
More than anything, the opening marks a step up for the brand and provides a clear idea for what’s next, with future locations ready to take the concept even further.
Check out the store shots above and head over to Melbourne Central now to check out the space IRL.