Considerations for insurance professionals
The 2026 Trusted Brands results provide one view of how personal lines brands are perceived by consumers in New Zealand. The findings show that Southern Cross was named in health, life, travel, and pet insurance categories, and that AA-branded offerings were recognised in life, general, and travel insurance. State, AMI, AIA, Chubb, Fidelity Life, New Zealand Seniors, and SPCA Pet Insurance also appeared as winners or highly commended in their respective categories.