The production complex, conceived as a space inhabited by people rather than merely a technical machine, was therefore “designed as much for those working in the offices as for those on the factory floor,” says Durì.
If the first building appears to emerge from the ground, the second begins to reflect the sky. “Pratic 2.0 mirrors the changing nature of rain, sunlight and clouds,” Zucchi explains. Its surfaces constantly react to atmospheric conditions, absorbing the surrounding Friulian landscape.
With the latest expansion in 2023, the architects and the client confronted yet another scale of intervention: an eighteen-metre-high automated vertical warehouse. Rather than emphasising its technological character, the project reverses its vocation. Clad in translucent panels, the volume seeks transparency from the outside, appearing as an abstract presence within the landscape.
“It was designed to disappear into the Friulian sky,” says Zucchi. “But at sunset, it turns into a piece of gold.”