Ireland-born and NYC-based Liam Hamill has a pretty ace job, he’s the associate creative director at A24 and it’s no surprise how he got there. He was a designer at Pentagram from 2020 to 2022 and was also a design lead at Wieden+Kennedy. Everyone knows A24, but that’s largely because the stellar posters, motion design and eccentric campaigns the famous studio creates for its hit films are designed by people like Liam. He’s always had a side project or two on the go, but the more he directs, the less he designs, so he finds it necessary to get stuck into personal jobs. That arrived with Baby’s All Right, a bar, eatery and music venue in Williamsburg, Brooklyn.
“Baby’s has these old phone booths outside the venue that have ad boxes. Since phone booths are not maintained by the city anymore, they decided to use them to showcase their lineup for each month,” says Liam. “The only brief I was given is ‘Babys is a feeling.’” So, Liam’s objective is to represent a feeling – of Baby’s, of that particular month, of smart design. Inspired by the likes of the jester-like Richard Turley (as well as Frank DeRose at Wieden+Kennedy and Zoe Beyer at A24), Liam continuously finds new ways to represent his posters, if that’s an entire line-up condensed down to a microscopic grain of rice or a Spirit costume retailer and Halloween-inspired October poster.