Audacy has elevated Ben “Complex” Romero to Brand Manager of CHR “Live 101.5” KALV in Phoenix, where he will oversee content strategy, talent, operations and branding for the station. The move marks a return to a familiar market for Romero, who previously spent more than a decade at Phoenix radio stations.
In addition to his new Phoenix responsibilities, Romero will continue serving as Brand Manager for CHR “106.5 The End” KUDL and rhythmic CHR KSFM (102.5) in Sacramento, maintaining a multi-market leadership role within the company’s Top40/CHR portfolio.
“We are excited to elevate Complex to Brand Manager of Live 101.5,” said Molly Cruz, Top 40 Format Vice President. “Complex knows Phoenix inside and out, both behind the scenes and live on the air. That unique perspective, combined with his passion for the listener experience, is exactly what will propel Live to new levels.”
Romero said the appointment carries personal and professional significance. “Phoenix has always held a special place in my career, so the opportunity to lead KALV feels like a full-circle moment,” he said. “My experiences in Phoenix, Riverside, Sacramento, and San Francisco have shaped my approach to programming, talent development, and brand building. I’m excited to return, work with an incredible team, and help write the next chapter for the station.”
A veteran programmer with more than 20 years of experience, before to joining Audacy, Romero spent 11 years as Program Director and Music Director at Desert Valley Media’s rhythmic CHR “Power 98.3” KKFR in Phoenix. His resume also includes programming leadership roles at “Wild 101” and “Bob FM 96.1 in Boise, “Wild 96.1” in San Bernardino, and “Hot 97.5” in Phoenix.