Apple Inc.’s iPhones are finally fresh and interesting again. With the new iPhone Air, iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, the company has given its smartphone lineup a much-needed jolt with sleek designs and compelling new camera features. The selection of devices feels more cohesive, with each model offering distinct benefits and clear separation in what they provide.
Investors have long hoped for an upgrade super-cycle reminiscent of early models like the iPhone 6, when launches drew overnight lines and fervent buzz among techies. But iterative hardware updates and Apple’s struggles to catch up in artificial intelligence have stunted the momentum of more recent handsets. Now, extensive redesigns and the thinnest iPhone yet might raise the odds for a big upgrade year.