What’s driving this success?

Clear communication: We’ve encouraged our practices to let patients know they’re eligible for the HPV self-swab, not just a smear, and ensure they understand the process to reduce fear, confusion or whakamā (embarrassment). We also recommend the use of simple, plain language, for example, “We can show you how you can do the test yourself in private.” Culturally safe care: We’ve helped practices create culturally safe spaces by ensuring the basics are done well, such as greeting patients in their own language and ensuring names are pronounced correctly, and we offer practices support through our free cultural apps — ihi (te reo Māori) and Tala-Moana (Pacific languages). Accessible resources: Materials are available in multiple languages for practices to use with patients, we’ve co-designed initiatives with Māori and Pacific advisers from across communities, and we’ve attended community events to help raise health literacy. Inclusive engagement: We’ve helped our practices to reach out to non-enrolled individuals, recommend they extend clinical hours during promotional periods like cervical awareness month, and provided training to ensure whānau-centred care Trauma-informed practice: We’ve encouraged practices to acknowledge feelings of shame, allow space for kōrero, and welcome support people at appointments. Use funding streams wisely: We’ve guided practices to utilise funding streams to provide free screening, thereby addressing financial barriers that may be place for some patients. Partnered with Smear your Mea, a Māori health charity which promotes the importance of cervical cancer screening, and attended Te Matatini to raise awareness, promote advocacy and support through the detection, treatment, and prevention of cervical cancer for kaihaka (performers), whānau and hapori. Advocated to the Ministry of Health for the wider workforce to be able to provide this test, not just those who are authorised smear takers. Used Ara Hauora, our mobile health service, to deliver health education, have culturally safe kōrero, increase health literacy, and provide women with self-swabs in the privacy of their own home.

Let’s build on this momentum

Gabrielle Lord is the Nursing Director and General Manager Clinical and Practice Services at ProCare. Photo / SuppliedGabrielle Lord is the Nursing Director and General Manager Clinical and Practice Services at ProCare. Photo / Supplied