Meghan Markle’s lifestyle business, As Ever, has been hit by another hurdle, as it has been revealed that she still hasn’t managed to trademark her company. The brand was initially named American Riviera Orchard, but Meghan ran into problems when her trademark application was declined by the US Patent and Trademark Office. She then launched under the existing name, As Ever.

Writing in his Daily Mail column, Diary Editor Richard Eden has revealed that Meghan has just been granted her second six-month extension to complete her application by the US Patent and Trademark Office (USPTO) as the request remains in limbo.

A legal document issued alongside the extension reads: “Applicant’s second request for Extension of Time to File a Statement of Use has been granted. Applicant must continue to file extension requests every six months… until a Statement of Use is filed, or the USPTO will abandon the application.”

Meghan initially launched her company, American Riviera Orchard, in March 2024, but was subsequently forced to rename it to As Ever in early 2025 after the Trademark Office confirmed that geographic locations cannot be trademarked for commercial purposes.

While American Riviera Orchard’s listing on the USPTO website is now described as Withdrawn/Abandoned, the full details of Meghan’s plans are still visible to the public under the goods and services subheading.

Despite the Duchess of Sussex having already launched products ranging from fruit spreads and flower sprinkles to wine and candles, it looks as though there could be more expansive plans under way.

It can be seen that she submitted her application with plans to create her own brand of gardening tools, decorative home items such as string lights, lanterns, candles and diffusers, a range of stationery and giftware, cookware, pet accessories including pet food and dog collars, pillows, bedding, yoga mats, and storecupboard essentials, such as tea, coffee and spices.

The latest hurdle comes as questions persist about whether Meghan will join Prince Harry on his upcoming return to the UK.

The statement confirmed that Harry is hoping to bring his wife and children over as initially planned, with the spokesperson adding that Harry is continuing to look at “every available option” to “enable the visit to proceed safely” after his recent bid for enhanced security provisions in the UK was declined.