Several popular Spanish-language radio shows are cornerstones of a new streaming platform that will bring podcasts, music, streaming radio and, eventually, video into a single destination. Spoken-word specialist reVolver Podcasts is teaming with Claro USA to make a bigger play for Spanish-language audio consumers with the launch of Claro Música Pulso.
The audio platform is built on Claro Música’s existing subscriber base of more than 500,000 users, with Pulso designed to serve as a centralized hub for Spanish-language entertainment. The platform introduces updated navigation and content discovery tools while expanding beyond music to include podcasts from reVolver, with future plans for additional video and multimedia content.
The partnership gives Pulso users access to reVolver’s library of Spanish-language podcasts across news, sports, entertainment, business, lifestyle, health, comedy and culture. Featured content includes the on-demand podcast versions of radio shows include “Erazno y La Chokolata,” “El Show de Piolín,” “El Panda Show,” and “Don Cheto Al Aire.”
“As audiences increasingly seek seamless access to a variety of content formats, Claro Música Pulso represents a significant step forward in delivering a richer entertainment experience, for its rapidly expanding base of over 500,000 users,” reVolver President/CEO Jack Hobbs said. “We are excited to bring reVolver’s extensive catalog of premium podcasts to the platform and help create an ecosystem where music, spoken word, culture, and storytelling come together in one destination.”
The launch reflects a broader strategy by both companies to position Pulso as more than a music app. The new branding is intended to represent “the heartbeat of entertainment and culture,” bringing together music, conversations, sports, stories and other multimedia experiences within a unified platform.
To help drive audience adoption, reVolver and Claro Música have been tying the platform to one of the year’s biggest sports events as they have rolled out six weeks of exclusive World Cup coverage. The companies launched “The World Cup from Mexico,” as a dedicated audio destination hosted and curated by veteran Mexican radio broadcaster Jessie Cervantes.
For the tournament’s six-week run, Pulso offered daily match recaps and previews, exclusive interviews with players and soccer legends, music programming powered by Claro Música, and contributions from several of reVolver’s best-known personalities. The programming has been available free through the Pulso app and across reVolver’s distribution network.
“This summer is a once-in-a-generation moment for Spanish-language audio,” Hobbs said. “Pulso represents a richer entertainment ecosystem where music, spoken word, culture, and storytelling come together in one destination.”
Cervantes said the project aims to recreate the communal experience that has long connected soccer fans through radio.
“Fútbol is the heartbeat of our culture, and radio has always been how we live it together,” said Cervantes. “The venture marks Pulso’s first major live-event tentpole and establishes a template for future cultural and sporting moments.
The World Cup initiative marks Pulso’s first major live-event programming effort and serves as a blueprint for future cultural and sports tentpole events as the companies continue expanding the platform beyond traditional audio.