Spread across six floors, the space will include club areas reserved for members, over 50 rooms, a panoramic terrace with a pool, a gym, and spaces dedicated to work, socializing, and wellness. As in all its other locations, the space will feature a wide selection of furnishings by Soho Home, one of the brands born out of the club. Over the past thirty years, to build a strong and unique identity, the club has also transformed its restaurant into a brand—revitalizing an Italian restaurant in London, Cecconi’s—and the Cowshed cosmetics line.
At the same time, the Soho House model consistently emphasizes the culture of the host city through a selection of local dishes, as well as through the materials and certain furnishings that will undoubtedly make Milan’s presence felt at this new location.