Caro Syson, from Hatfield and founder of Your Final Matters, is in the running for the Best New Business category at the 2026 Best Businesswomen Awards.
Her business helps people get their ducks in a row before life throws them a curveball, giving families greater clarity, confidence and peace of mind through practical guidance and honest conversations.
Ms Syson said: “I’m absolutely thrilled to be named a finalist in the Best New Business category.
“Your Final Matters was born from a simple belief that while you still have a voice, you have a choice.
“If I can help more people get their ducks in a row, make those difficult conversations a little easier and leave order instead of chaos for the people they love, then I’ve done my job.
“To have that recognised nationally after just over a year in business is incredibly special.”
The Best Businesswomen Awards, now in their 12th year, celebrate the achievements of women in business across the UK.
This year’s finalists have been recognised for their resilience, innovation, and determination in the face of economic uncertainty, rapid technological change, and evolving work environments.
Judges praised the high calibre of entries and the positive impact these women are making in their industries, communities, and the wider economy.
Debbie Gilbert, founder of the Best Businesswomen Awards, said: “Every year I’m inspired by the incredible women who enter these awards, and this year has been no exception.
“The standard of entries has been outstanding, making the judging process more challenging than ever.
“These finalists represent the very best of female entrepreneurship.
“They are resilient, ambitious, innovative and determined to succeed, despite the many challenges businesses continue to face.
“They prove that female entrepreneurs are a powerful force in the UK economy.
“We are delighted to celebrate their achievements and look forward to recognising them at our awards ceremony.”
The winners will be announced at a gala final in October in Daventry, with both gold and silver awards to be presented across multiple categories.