From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find 26 new releases from the likes of affordable brands like Timex and Citizen, luxury legends such as Breitling and TAG Heuer, and enthusiast favorites like Ming and Christopher Ward. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Sicura
Sicura Hexa 400
Sicura returns after a decades-long absense with the Hexa 400, a modern but mid-century-inspired dive watch featuring two distinct bezels: an external 60-minute timer and an internal 12-hour dual-time scale.
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Bell & Ross
Bell & Ross BR-05 GMT ‘Green Steel’
The BR-05 GMT debuted in 2021 with a black dial, followed by white and sky-blue dials in the proceeding years, but the sporty, mid-century-modern dial has never popped quite as it does in the new Steel Green. The muted ivy tone radiates with a rich sunburst finish. Its placed in the standard 41mm circle-in-square stainless steel case with exposed screws and is available on an integrated stainless steel bracelet or a fitted rubber strap.
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Glashütte Original
Glashütte Original SeaQ Panorama Date “Northern Tide”
Glashütte Original joins Swatch Group’s growing turquoise dégradé dial club by adding the attractive style to its SeaQ and SeaQ Panorama Date dive watches, both of which are exclusive to the North American market and limited to 100 pieces.
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Luminox
Luminox Navy SEAL 3500 Semper Fortis
Founded in 1962 and inspired by predecessor units like the Amphibious Scouts and Raiders and Underwater Demolition Teams, the Navy SEALs have remained a steadfast part of the United States Navy. Now, Luminox is paying homage to the SEALs’ mother military branch with this Semper Fortis edition of its iconic diver. Done in full Carbonox, it’s stealthy, lightweight and incredibly tough. It also has a Swiss-made quartz movement and an exclusive Navy-inspired dial with the slogan “Semper Fortis” (and its translation, “Ever Strong”) emblazoned upon it. Just remember: only 775 examples exist.
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