“Because of that, when they’re looking at their refresh cycles now, they are looking at future capability and being futureproof. Given the rapid expansion of AI capabilities, we need to make sure that we enable that capability on device now.”
In terms of what the EliteBoard, which will retail from $3,200 in New Zealand, means for local partners’ margins, Westof could not offer comment.
“In our portfolio, we want to make sure our partners are able to have a business when working with HP and providing our solutions to end customers. Price is always a reflection of the product positioning within our portfolio,” he said.