New Zealand agri-tech company Aimer Farming has received a capital injection of NZD $750,000 from Cultivate Ventures to expand its team, accelerate technology development and move into international markets.
This latest investment adds to approximately NZD $1.4 million raised between November 2024 and June 2025 from entities including Sprout Agritech, Pacific Channel, NZVC, Agnition Ventures, and the Erbacher brothers.
The combined support from investors underlines confidence in both Aimer Farming’s technology suite and its vision for global expansion. The company develops artificial intelligence-based technology to help farmers optimise the management of pastures and livestock.
Aimer Farming’s flagship offering, AIMER, enables farmers to use smartphones for computer vision-based measurement and forecasting of pasture mass. This is designed to reduce the time needed for manual measurements while providing reliable data to automate grazing plans and feed management strategies.
Since its launch in 2023, the platform has seen rapid take-up particularly in recent months. Farmer subscriptions have tripled over the past four months in New Zealand, and farmers are now recording more than 10,000 pasture measurements weekly on the system.
Jeremy Bryant, Founder and Chief Technology Officer, said the surge in demand highlights the ongoing challenges in agriculture and the potential of AIMER’s tools to address them.
“The uptake of our technology in New Zealand has been fantastic, and Kiwi farmers will always remain at the heart of what we do.”
Bryant stressed the significance of pasture measurement in farming operations and how the technology can support efficiency and sustainability.
“Pasture is their most important feed source but measuring and managing it accurately has always been time-consuming and difficult. AIMER takes that pain away by saving farmers hours on farm walks, providing accurate data, and helping them get more from every paddock. AIMER makes the difficult possible, which is frequent and accurate pasture measurement at scale. It helps farmers overcome labour and skill shortages, harness pasture as their cheapest and most sustainable feed, and reduce emissions by applying supplements, fertiliser, and seed with precision. It really does bring the sector into the age of AI.”
He said that Cultivate Ventures had been identified as a suitable partner for Aimer Farming’s next phase of growth.
“From the beginning, we saw Cultivate Ventures as an ideal investor. Their in-depth knowledge of agriculture, together with their partnership with AGMARDT, made them a natural fit. This investment doesn’t just provide capital, but also validates our product roadmap, our business model, and our plans to scale globally,” Bryant said.
Marcus Henderson, Investment Director at Cultivate Ventures, commented on the decision to back the company and its goals.
“We see Aimer Farming as a standout example of a high-growth New Zealand agri-tech company directly solving real challenges on-farm. Their technology’s ability to turn complex data into timely, actionable decisions for farmers is exactly the kind of practical innovation the sector needs. We’re excited to back Jeremy and the Aimer Farming team as they scale their impact across New Zealand and beyond.”
The capital from Cultivate Ventures will be directed towards expanding the AIMER team and further developing mobile, drone, and satellite-enabled solutions. The company is also targeting market entry in Australia, South America, and Europe over the next year.
According to Bryant, current work with partners overseas is already underway, and the additional resources will enable faster scaling of these initiatives.
“We already have active development initiatives underway overseas, and this investment allows us to scale more quickly,” says Jeremy. “We’re excited to welcome Cultivate Ventures alongside our existing investors as we build on the work we’re doing here in New Zealand and take the AIMER technology to more farmers around the world.”
Aimer Farming is based in Hamilton, New Zealand. Its technology incorporates artificial intelligence and proprietary algorithms designed to support sustainable and productive pasture management. The company’s approach involves using smartphone-based scanning to estimate pasture mass, aiming to save farmers time while producing accurate forecasts and automated grazing plans.