With up to 24 hours of battery life, a brighter display and plenty of health and fitness features packed into a lightweight design, the Apple Watch continues to dominate our best smartwatches of 2026 list. It’s also one of the few models that escaped Apple’s recent price hikes. That said, direct discounts are harder to come by right now, but they do exist. The standout at the moment is $100 off the latest Series 11 at Amazon.
Our shopping experts have pulled together the best Apple Watch deals available right now, so you don’t have to dig through the internet yourself. We’ll keep this page updated as new offers roll in. And if you’re already in upgrade mode, it’s worth checking out the latest iPhone 17 deals and AirPods Pro 3 deals, too — because once you start saving on Apple gear, it’s hard to stop.
Read more: You Could Win a New Apple Watch, as the ‘CNET Guessing Game: Apple Edition’ Returns for Round 2
Best Apple Watch Series 11 deals
The Apple Watch Series 11 is Apple’s latest flagship wearable, and it’s available now. If you’re looking to upgrade, you can save up to $305 on a new smartwatch by trading in your old one. Plus, you’ll get 3% cash back when you purchase with an Apple Card.*
$399 (save up to $305 with trade-in)
Walmart has knocked $100 off the Apple Watch Series 11 right now. Plus, your purchase includes three free months of Apple TV, Apple Fitness Plus and Apple News Plus, as well as four free months of Apple Music and Apple Arcade for new or returning subscribers.
Best Buy is offering a $100 off on the Apple Watch Series 11. However, with every purchase, you’ll get four free months of Apple Fitness Plus and three free months of Apple Music. If you have a device to trade in, you can also score some trade-in savings.
$299 (save $100, more with trade-in)
Amazon is offering a $100 discount on the Apple Watch Series 11, with several configurations on sale. Just be sure to double-check that it’s being sold and shipped by Amazon directly before you make your purchase. Unverified third-party vendors are selling select configurations; we recommend avoiding them.
Target has slashed $100 off the Apple Watch Series 11. Plus, Target ™️ Circle Card* members can save an additional 5%. All colors except silver are currently in stock.
$300 (save $100, extra 5% off with Target ™️ Circle Card)
Best Apple Watch Ultra 3 deals
Apple’s new and improved rugged Ultra 3 smartwatch comes with an intimidating $799 starting price, but you can knock up to $305 off by trading in your old wearable. You’ll also get 3% cash back when you use an Apple Card* to purchase.
$799 (save up to $305 with trade-in)
While there are no active offers to take advantage of, AT&T has its own trade-in program that lets you save on your old smartwatch.
$800 (save with trade-in)
Best Buy is offering a $50 discount on the Apple Watch Ultra 3, which knocks the price down to $749. You can also bring down the price with an eligible trade-in. The Apple Watch Ultra 2 will net you the most credit, but older models and smartwatches from other brands are also accepted.
This purchase also comes with three free months of Apple Music and four free months of Apple Fitness Plus for new or returning subscribers. My Best Buy Plus and Total members will also receive an additional 10% on eligible trade-ins.
$749 (save $50, more with trade-in)
Verizon is offering up to $300 off the Apple Watch Ultra 3 with an eligible trade-in. You’ll also need to have or switch to a qualifying Plus plan. You will receive the discount as bill credits over 36 months.
$799 (save up to $300 with trade-in)
Best Apple Watch SE 3 deals
The third-gen Apple Watch SE is the most affordable model in its lineup and you can pick one up for even less when you trade in your old smartwatch. You can save up to $305, which means you can technically get it for free, though it ultimately depends on the year and condition of your trade-in.
If your trade-in exceeds the cost of the new watch, you’ll receive the difference as an Apple Gift Card. You’ll also get 3% cash back when you use an Apple Card to purchase.*
From $249 (save up to $305 with trade-in)
Best Buy is offering a $30 discount on the Apple Watch SE 3. Plus, it is offering four free months of Apple Fitness Plus and three free months of Apple Music. Best Buy also has a generous trade-in program that can bring the price down a bit. This gives you the potential to get the device for free or nearly free, but the odds are you’re trading in an older device that won’t net the full amount.
$219 (save $30, more with trade-in)
Walmart lists the Apple Watch SE 3 for $219, which saves you $30. The purchase also includes free Apple services for new or returning subscribers, including three months of Apple TV, Fitness Plus and News Plus, as well as four free months of Apple Music and Arcade.
$219 (save $30 and get freebies with purchase)
Amazon is currently matching Walmart pricing, which means you can pick SE 3 up for $219 with both colors in stock.
T-Mobile is offering some significant savings on the Apple Watch SE 3. Those adding a watch line can score the watch free, with the offer applied as bill credits over 24 months. You can also buy a Watch SE 3 and gift a second for up to $300 off with a new line, applied over 24 monthly bill credits. Bear in mind, though, that right now only the starlight color is in stock.
If you activate a new line for your SE 3 at AT&T, you will save up to $200, which can knock quite a bit off the price. You can also trade in an older smartwatch for credits towards your upgrade.
From $100 (save $200, more with trade-in)
Best Apple Watch Series 10 deals
Although it was only released in 2024, the Apple Watch Series 10 is pretty scarce. We did spot one offer from Best Buy and a refurbished offer at Back Market, listed below. We’ll update this list when we find new stock.
If you can’t get your hands on a new model at the moment, Back Market offers a certified refurbished model starting at just $256 and you can potentially save more with trade-in credit.
$256 (save $174, more with trade-in)
Best Apple Watch Ultra 2 deals
The previous iteration of the Ultra is fairly hard to come by, but we’re on the lookout for other offers.
If you don’t mind purchasing a refurbished Ultra 2, Back Market offers a certified refurbished model starting at just $437, and you can potentially save more with trade-in credit.
$462 (save $437, more with trade-in)
Best Apple Watch Series 9 deals
Deals on the Apple Watch Series 9 are also scarce these days. Most carriers no longer have this model, and retailers such as Best Buy and Amazon only have refurbished models in stock. If you don’t mind going for a refurb model, you can get one for $219 at Back Market. In this case, we recommend going for a more recent configuration at a slightly higher price point.
Prices and availability change often due to limited supply, especially at retailers like Amazon and Walmart. We’ll continue to update this list with the best deals as we find them.
*All information about the Apple Card and Target Circle™ Card has been collected independently by CNET and has not been reviewed by the issuer.
Matt Elliott
Senior Editor
Matt Elliott is a senior editor at CNET with a focus on laptops and streaming services. Matt has more than 20 years of experience testing and reviewing laptops. He has worked for CNET in New York and San Francisco and now lives in New Hampshire. When he’s not writing about laptops, Matt likes to play and watch sports. He loves to play tennis and hates the number of streaming services he has to subscribe to in order to watch the various sports he wants to watch.
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When not writing up the best deals for CNET readers, Amber Guetebier writes about plants, gardening, folklore and pirates. She is the author of several books and currently writing several more.
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Oliver Haslam has been writing about phones, computers, games, and anything else that takes a battery or plugs in for more than he’d like to admit.
With a focus on mobile and laptops, Oliver is never too far away from whatever social network is trending today and is never short of an opinion to share.
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