Bruce McLaren won four Formula One races between 1958 and 1970 before he died during a test drive at Goodwood Circuit in West Sussex, England, on June 2, 1970.
Les sold the business in 1968, but the McLarens retained ownership of the premises until Bruce’s death in 1970, according to Heritage New Zealand Pouhere Taonga.
There were plans in 2017 to turn the building into apartments but until recently it was a School Uniform Centre.
The new McLaren logo. Photo / McLaren
“McLaren has evolved enormously over the years but looking back through our shared history across Racing and Automotive, it’s poignant how much of Bruce’s original vision and spirit still runs through the business today,” Lou McEwen, chief marketing officer at McLaren Racing, said.
“This evolved identity perfectly bridges that proud heritage with our future ambition. It celebrates the symbols and stories our fans, partners and teammates already know and love, while giving us a more connected expression of where we’re heading next. It feels unmistakeably McLaren.”
The McLaren Racing identity also retains the Speedy Kiwi, honouring Bruce McLaren’s New Zealand roots and its long-standing place in McLaren’s history.
McLaren Racing currently sit third on the Formula One standings after claiming the constructors’ championship in 2025, 364 points ahead of second-placed Mercedes.