Virgin and Wonderskin have teamed up to launch Headliner, a limited-edition lip stain in Virgin’s signature red.
Available from today, Headliner combines more than five decades of Virgin’s rebellious spirit with the beauty innovation behind Wonderskin’s viral Wonder Blading All-Day Lip Stain.
Headliner features Wonderskin’s patented Liquid Blading technology. The blue lip stain masque sets in 60 seconds then wipes off to reveal buildable, longwear colour that lasts for up to 10hours.
The idea is simple: Say it in red. Headliner is about using your voice, whether or not you have a mic.
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Where to get Virgin’s Headliner
UK Virgin Red members can redeem the limited-edition Virgin x Wonderskin Headliner lip stain for 1,000 Virgin Points through the Virgin Red app or website.
Headliner can also be bought from the Wonderskin website and Wonderskin’s TikTok Shop. It’s available while stocks last.
Virgin people take centre stage
Everyone starring in the Headliner campaign is part of the Virgin family.
Among them is Amari from Virgin Hotels in New Orleans, Darcey from Virgin Active, Zoe from Virgin Media O2, and Martina from Virgin Atlantic, just to name a few. Putting Virgin people in front of the camera gave the campaign its authentic energy.
Headliner takes over Shoreditch
Headliner has also landed in Shoreditch, with a hand-painted Virgin x Wonderskin mural taking over the Village Underground wall on Holywell Lane until 1 November.
The mural features Amari from the campaign against a backdrop of Virgin’s statement red.
The partnership is also being marked with a private launch celebration in London on 20 October. We’ll share highlights from the night across Virgin’s social channels.
Supporting Look Good Feel Better
To mark Breast Cancer Awareness Month, Wonderskin will donate 5% of net sales from Virgin’s Headliner to Look Good Feel Better, a charity supporting people manage the cosmetic and physical impact of their cancer treatment.
There’s progress in the packaging too. Headliner’s outer carton is recyclable with a design that brings the Virgin x Wonderskin collaboration to life.
The limited-edition lip stain is available to Virgin Red members for 1,000 Virgin Points from 20 October, while stocks last.
The mic is yours. What will you say in red?